The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Calculated Metrics in Google Analytics
Using Google Analytics straight out of the box gives you a lot of options, but it can…
Active Users in Google Analytics 4
Understanding your user behavior is a cornerstone of data analysis in Google Analytics. But, there are a lot of…
How To Master Black Friday Marketing In An iOS14.5 World
This is an excerpt of a masterclass presented by Duane Brown, Founder & Head of Strategy at Take Some…
Recommended Events in Google Analytics 4
Google Analytics 4 is a whole new beast, and one of the big changes between this version and previous…
Google Analytics Goals Not Working (And How To Fix Them)
Note: If you're looking for more information on issues within Google Analytics 4, check out our post…
How to Delete an Account, Property, View, or Data Stream in Google Analytics
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right…
Google Analytics 4 Measurement ID
Setting up your new Google Analytics 4 property requires quite a few steps. From creating your property to enabling…
Ask The Experts: What’s Lacking in GA4?
Google Analytics 4 has impressed and fascinated our team at Data Driven. The changes that came along with GA4…
How to Use Google Ads Editor
This is an excerpt of a masterclass presented by Ryan Thwaites, Professional Freelancer at Lantern Room. Connect with Ryan…
Email Reports in Google Analytics 4
Google Analytics can be the most helpful tool you have. It’s how you get all the most important data…
Where Is My Behavior Flow Report in Google Analytics 4?
Leverage Google Analytics 4 to get More Leads and
Close More Sales
Discover how to Spot Hidden Revenue Opportunities within your Google Analytics 4 Data with this 11-lesson Tracking Leads and Sales in GA4 Masterclass
Change History Report in Google Analytics
CHANGE HISTORY Who did that? When did they do it? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Today,…
How to Link BigQuery and Google Analytics 4
BIGQUERY LINKING Get lightning fast access to your raw analytics data! VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
How To Link Google Ads With Google Analytics 4
GOOGLE ADS LINKING Seamlessly link your Google Ads data to Google Analytics reports VIEW THE PERIODIC TABLE OF GOOGLE…
Understanding User Properties In Google Analytics 4
USER PROPERTIES Capture everything you know about a visitor without identifying them personally VIEW THE PERIODIC TABLE OF GOOGLE…
Understanding Administrator Settings in GA4
ADMINISTRATOR SETTINGS What can you do to make sure your account runs smoothly? VIEW THE PERIODIC TABLE OF GOOGLE…
The Marketing Hourglass: Rethinking the Customer Journey with John Jantsch
This is an excerpt of a masterclass presented by John Jantsch, Founder of Duct Tape Marketing. Connect with John…
Header or Footer? Where to Put Your Google Analytics Tracking Code
Note: If you're looking for information specific to Google Analytics 4 tracking code placement, refer to this…
Understanding Custom Dimensions in Google Analytics 4
CUSTOM DIMENSIONS Make use of GA4's generous number of custom dimensions VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
Cross-Domain Tracking in Google Analytics 4
Accurately tracking your user’s journey is the most important part of data collection in Google Analytics. But if you…
Everything You Need to Know About Machine Learning in Google Analytics 4
All around we’re hearing buzz about machine learning. In a world seeking to balance privacy with insight, machine learning…
