Crack the code to generating consistent profits from Google Ads

Get started with Google Ads Mastery today, and:

  • Build your account to deliver profit-generating data for every ad campaign you run, from day one
  • Discover how to find the untapped, low-cost keyword opportunities that will maximize your advertising budget
  • Increase your conversions and reduce wasted ad spend using our management techniques
  • Master the art using the “video game mentality" to build thriving Google Ads accounts

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What I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!


Data Driven has trained digital marketers in over 1,000 organizations, including:

Here's What You'll Find Inside

Google Ads Mastery...

A system for finding profitable advertising opportunities using Google Ads

A guide to building your Accounts, Campaigns, and Search Ads on Google

An insider view of how an experienced advertiser manages Google Ads accounts

A roadmap for creating successful PPC advertising campaigns

8 Modules | 65 Lessons | 15 Exclusive Resources | 15 Hours of Content

Section 1

Introduction To Google Ads Mastery

  • Introducing Google Ads Mastery and Jeff Sauer
  • The Game of Paid Search
  • The 10 Commandments of PPC Management

Section 2

Navigating Google Ads

  • Creating a New Google Ads Account
  • Creating Your First Campaign
  • Creating Your Initial Campaign Settings
  • Navigating Your Google Ads Account
  • Navigating Keywords, Ads and More
  • Navigating Billing, Payments, and Account Settings
  • Google Ads Account Administration

Section 3

How Google Ads Works

  • Account and Campaign Structure
  • Ad Groups, Keywords, and Ads
  • Keyword Selection and Google Keyword Planner
  • Keyword Research Tools
  • Keyword Selection
  • Keyword Research - Putting it all together
  • Keyword Match Types
  • Ad Guidelines and Ad Copy Testing
  • Ad Copy - Text Ads Rules and Formats
  • Ad Copy in Google Ads
  • The Ad Auction
  • Quality Scores
  • Ad Extensions
  • Location and Language Targeting
  • Billing Options
  • Mobile and Device Targeting
  • Seeing Your Ads on Google

Section 4

Earning A Positive Return On Investment

  • PPC Strategies
  • PPC Metrics
  • PPC Metrics Inside Google Ads
  • Tools of the Trade
  • Competitive Research Tools
  • Top PPC Tools
  • Google Client Manager Accounts
  • Conversion Tracking
  • Earning a Positive ROI
  • Bid Optimization
  • Bid Strategies in Google Ads
  • Account Performance Optimization
  • Google Ads Budget Calculator
  • Quick Google Ads Account Audit

Section 5

The Business of PPC

  • How to get compensated for your work?
  • Working with/at a PPC Management Agency
  • Having a Representative with Google
  • PPC Contracts
  • An Insider’s Guide to Becoming a PPC Specialist

Section 6

Google Ads Certification Exams

  • Becoming Google Ads Certified
  • Google Ads Fundamentals Exam
  • Google Search Advertising Exam

Section 7

Additional Google Ads Campaign Formats

  • Google Display Network
  • Google Shopping Campaigns

Get Lifetime Access to Google ADS mastery

Jumpstart your skills and outperform your competition on Google Ads

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Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Ads campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!


About The Instructor

Jeff Sauer

Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

"My mission is to make learning digital marketing easy and fun for you! "

Upgrade your order to a DDU Skills+ Membership AND you’ll get on-demand support from vetted marketing and analytics experts

In addition to ordering the Google Ads Mastery, you also have the opportunity to join the Data Driven U community at an exclusive monthly price for 6 months.

By joining the DDU+ Club community, you will become a data-driven expert marketer armed with time-saving processes, repeatable profit-generating systems, and continued expert guidance. Get immediate access to these marketing analytics resources:

  • GA4 DIY Process Toolbox with 80+ process checklists and reporting dashboards
  • 5 Data Driven Skill Accelerator courses including the new on-demand GA4 Mastery course
  • 50% Discounts for GA4 “Cover-Your-Assets” certification and GA4 Agency Services Blueprint cohorts
  • Weekly training and support opportunities with experts in GA4, Ads, Tagging, and Digital Marketing

Your Complete Guide to Advertising on Google Ads with Confidence and Control

Get Results From Google Ads Faster

Google Ads Mastery Course



One-Time Payment

  • ON-DEMAND Google Ads Mastery training course ($499 Value)
  • Lifetime updates to all process documents ($500 Value)
  • BONUS #1: Mastering Black Friday: How To Thrive In A iOS14.5 World with Duane Brown ($300 Value)
  • BONUS #2: Google Ads Desktop Editor with Ryan Thwaites ($200 Value)
  • BONUS #3: Google Ads Account Audit Checklist ($100 Value)

Total Value: $1,600

Best Value

Google Ads Mastery Course



For 6 Months

  • Everything in Google Ads Mastery, PLUS
  • 50% Off GA4 Certification and Agency Blueprint Cohorts ($4,500 Value)
  • Access to GA4 Toolbox Pro Edition ($10,250 Value)
  • Weekly Brain Gainz trainings and recordings ($2,000 Value)
  • DDU Skill Mastery Courses, Masterclasses, and Resources ($9,500 Value)
  • Access to DDU Slack Community ($1,000 Value)

Total Value: $27,250


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Save $2,000 and enjoy lifetime access to Data Driven Insiders and our upcoming live Meta Ads Blueprint course.

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