The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
What is the role of IP tracking in Google Analytics?
Where do IP addresses factor into the world of Google Analytics? The answer to this question is…
Data Driven Marketing Objectives – Google Data Studio Template
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing…
How to Identify and Remove Bot Traffic in Google Analytics 4
Let's talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets…
One-Click 2020 Digital Marketing Report Template [Google Data Studio]
As marketers, it's a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review…
10 Business Growth Strategies for Agency Owners and Consultants
We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most…
Google Data Studio Tutorial: A Strategic Guide to Building Powerful Reports
We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can…
How to Setup Google Analytics Offline Tracking
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false….
Understanding Google Signals & Cross-Device Tracking in GA4
GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
5 Keys to Building a Perfect Marketing KPI Dashboard
The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of…
The Google Ads Optimization Score – How to use (and not use) this new report
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you…
Page Value in Google Analytics 4 – Recreate or move on?
Google Analytics 4 got rid of page value. That’s horrible because this metric helped you better understand how individual…
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP
Google's rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny…
Google Analytics Sessions: Everything You Need To Know
Google Analytics Sessions: No, this is not a collection of Google Analytics's greatest guitar-shredding jams! Sessions are how Google…
Google Analytics Tagging Guide and Checklist
What's the primary purpose of Google Analytics? To track, report and measure the activity that happens on…
How to Set Up (and Optimize) Your Google Analytics Account
Note: If you're looking to set up a Google Analytics 4 account, check out our latest post that walks…
How Do You Choose a Google Analytics Goal Value?
If you're reading this, you probably have goals set up in your Google Analytics account, right? And if you…
Troubleshooting the Google Analytics Demographics Reports
Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your…
Google Analytics 4 Benchmarking – What We Know Now
Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The problem, however,…
GA4 User Roles and Permissions – Everything You Need to Know
Who permitted you to use Google Analytics? This is a serious question. Permissions and roles control what you and…
Google Analytics Content Grouping Guide and Checklist
Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want…
How to Create a Custom Channel Grouping in Google Analytics
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?”…
