The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Google Analytics 4 Click Tracking – The Beginners’ Guide
Clicks on buttons and links drive your website visitors closer to the destination you have in mind. However, if…
Content Grouping in GA4: Beginner’s Guide
Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters…
Data Sampling in GA4 – Good News for Heavy Traffic Sites?
Did you know that data sampling in Google Analytics 4 is far less common than in Universal Analytics? Sampling…
Predictive Metrics in GA4 – The Future of Analytics?
The introduction of predictive metrics in Google Analytics 4 is a huge game changer for digital marketers. Instead of…
Best Google Analytics Alternatives (Updated 2024)
Note: This post is currently in progress and will be updated weekly as we continue to review all possible…
The Segment Overlap Report in GA4 [+ Examples]
With the segment overlap report in Google Analytics 4, you can quickly visualize user groups as a Venn diagram….
Predictive Audiences in GA 4 [Quick Start with 7 FAQ]
Predictive audiences are an exciting new feature of Google Analytics 4. The automatically composed audience segments give you a…
Sell Migration to GA4 Services with Confidence (and This Free Manual)
GA4 is a once in a decade opportunity for data service providers. You can make money by selling GA…
How To Sell GA4 To Your Organization Or Clients? [Overcome These 10 Objections]
Google Analytics 4 is rather new. As with any other change in technology, it is subject to resistance and…
How to Connect Google Search Console to Google Analytics 4? [Unlock 2 Reports]
SEARCH CONSOLE LINKING View your search data inside GA4 VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Connecting Google…
Google Search Console vs Google Analytics 4: Which Tool is Best for You?
Google Search Console and Google Analytics 4 are both free tools that measure the performance of your website. GSC…
Scroll Depth Tracking In Google Analytics 4
Scroll depth in Google Analytics 4 shows you how far your visitors scrolled on a web page. It’s rather…
1st VS 3rd Party Cookies Explained (The Real Cookie Problem)
No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from…
The User Lifetime Report in Google Analytics 4 [Beginner’s Guide]
The user lifetime report in Google Analytics 4 offers exciting new possibilities to learn more about how visitors have…
Data Driven U Is Looking For Marketing and Analytics Experts
Content is everything. Some people will even tell you that it's the most important thing you can produce for…
Where should the Google Analytics 4 tracking code be placed?
You need to add tracking code to your site for Google Analytics 4 to work. Google gives simple instructions…
The Data-Driven Marketer Formula
Previously, I shared my 7-Step Advertiser Formula to help those of you who want to become great digital advertisers. Today,…
The 7-Step Advertising Formula
One of our DDU Experts, Ryan Thwaites, helped me put together a Masterclass on Google Ads Editor… (And by…
Calculated Metrics in Google Analytics
Using Google Analytics straight out of the box gives you a lot of options, but it can…
Active Users in Google Analytics 4
Understanding your user behavior is a cornerstone of data analysis in Google Analytics. But, there are a lot of…
How To Master Black Friday Marketing In An iOS14.5 World
This is an excerpt of a masterclass presented by Duane Brown, Founder & Head of Strategy at Take Some…
