The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Content Marketing Planning Template [Download]
Building an effective content strategy isn’t as easy as it sounds. Even if you already have plenty of great…
Why a Content Marketing Brief is an Important Part of Your Content Strategy
This is an overview of a Data Driven Insiders resource. For every piece of content you create as part…
Can I Delete Goals in Google Analytics?
If you’re looking to delete your goals in Google Analytics, you’re going to be a little frustrated….
Content Marketing Dashboard
This is an overview of a Data Driven Insiders resource. Here at Data Driven, we’re always looking for ways…
6 Things You Can Do Now to Prepare for iOS14 as a Facebook Marketer
This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena…
Where Are My Views in Google Analytics 4?
If you’re just getting started with your Google Analytics 4 property, you probably went to set up your raw…
Understanding Audiences in Google Analytics 4
AUDIENCES Create groups of similar website visitors into audiences for deep analysis (replaces advanced segments) VIEW THE PERIODIC TABLE…
Features and Benefits of Server-Side GTM
This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer….
Data Driven Advertising in a Privacy-Centric World
This is an excerpt of a masterclass presented by Jeff Sauer and Logan Mastrianna. You might have noticed some…
Understanding Data Streams in Google Analytics 4
DATA STREAMS Pull data from your website and apps directly into GA4 with streams VIEW THE PERIODIC TABLE OF…
Everything You Need to Know About Google Analytics 4 Engagement Rate
ENGAGEMENT Are your visitors 10 second wonders or long haulers? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 With…
Understanding Entrances in Google Analytics
Do you know how many times visitors entered your site on a certain page or screen? If not, you…
GA4: The Next Generation of Google Analytics
This is an excerpt of a masterclass presented by Charles Farina, Head of Innovation at Adswerve. Connect with Charles…
Google Analytics Accounts, Properties, and Views Explained
PROPERTY SETTINGS Settings that are tied to your unique web property VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
Google Analytics Filter Not Working? (Here’s How To Fix It)
DATA FILTERS Modify and clean your data before it enters your account VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS…
GA4 Network & Service Providers – Get Your Data Back
In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made…
Google Analytics 4 Bounce Rate (+ 2 Alternative Metrics)
Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce…
How to Filter By Subdomain in Google Analytics
Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks,…
How to Filter Multiple IP Addresses in Google Analytics
If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating…
UNIQUE VISITORS IN GOOGLE ANALYTICS 4 – THE COMPLETE GUIDE
Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics? …
Facebook Ads vs Google Ads: Which is Better?
This is an excerpt of a masterclass presented by Alvaro Berrios, Founder & Facebook Ad Strategist at Alvaro Berrios…
