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We Empower Marketers to Make Better Business Decisions With Data

Data-driven businesses are 23 times more likely to acquire customers and 19 times more likely to be profitable than their analog competition.

MCKINSEY GLOBAL INSTITUTE

Stay relevant to your marketplace by using the Five Dimensions of Data-Driven Marketing

TRAFFIC

Drive targeted traffic to your website through effective marketing channels using up-to-date strategies.

conversion

Improve conversion rates through a dazzling user experience, optimizing landing pages, and persuasive messaging.

tagging

Implement accurate tagging to capture crucial data on all customer journey touchpoints.

analytics

Use analytics to uncover emerging trends, identify market-gap opportunities, and make smart decisions quickly.

reporting

Create comprehensive, easy-to-understand reports to visualize your marketing data.

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Who is this newsletter for?

This newsletter is for digital marketers who want to move away from one-dimensional tactics and become well-rounded marketers with skills across all five dimensions. So if you manage any of the following for your company or for your clients:

Email marketing
SEO / SEM
Content marketing
Social media marketing
Ecommerce stores
Paid ads on Facebook, Google, YouTube, Instagram, etc.
Google Analytics with Google Tag Manager
Marketing analytics reports using Looker Studio or any other business intelligence tool

In other words, everything that has to do with marketing online, we cover weekly so you can be the most complete marketer in the room (and not become obsolete in an instant!)

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