Author name: David Vanhee

The introduction of predictive metrics in Google Analytics 4 is a huge game changer for digital marketers. Instead of reports about past behavior of website visitors, Google’s Artificial Intelligence can now give you a glimpse of the future and a clear hint on where to put your marketing focus in the next week(s). Here is […]

With the segment overlap report in Google Analytics 4, you can quickly visualize user groups as a Venn diagram. What is even more exciting is that you can use overlaps to create new segments in your GA property. This can be useful to improve your site, customer journey and marketing campaigns on a data driven

Predictive audiences are an exciting new feature of Google Analytics 4. The automatically composed audience segments give you a shortcut to cheaper paid campaigns and a higher ROI (Return on Investment). That’s a double win. Let’s look if and how you can profit from this. Get started with GA4 predictive audiences in no time with

GA4 is a once in a decade opportunity for data service providers. You can make money by selling GA migration services to your customers. It even gets better. You don’t have to figure everything out yourself. We did it for you… Follow the path to money data, as outlined in the table of contents. Or

Google Analytics 4 is rather new. As with any other change in technology, it is subject to resistance and objections. You probably have heard or even experienced them. Jeff, founder of Data Driven U, examined 10. You can steal his arguments to reassure your organization, or clients, that GA4 is not as bad as it