Retargeting without cookies is the next big challenge for marketers. Google will kill them off in the course of 2024, and that will change the digital marketing landscape forever. And to be honest, also for the better. So, how do you prepare your business for a cookieless world? Let’s find out… Key Takeaways What is …
Retargeting without cookies – How to do it in 2024? Read More »
The path exploration report in GA4 reveals how people move around on your site or web shop. It can also show you the sequence of actions your users take. More than often, that trip looks totally different from what you had in mind. Yet, being blind to the real user journey won’t prevent people jumping …
GA4 Path Exploration Report – Explained With 5 Examples Read More »
If you are not tracking your email campaigns in Google Analytics 4, you are missing out. Right now, the digital landscape is under attack. Privacy regulations, changes in search, the rise of AI. It’s getting harder to get traffic to your site and an extra traffic source, like email, may save the day. Besides, “The …
Tracking email campaigns in GA4 – The complete guide Read More »
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even though it’s a big (and scary!) step, sometimes it is necessary to make a major deletion in Google Analytics 4. Don’t worry though, I will be your personal Marie Kondo, helping you clean your GA account. …
How To Delete An Account, Property, Or Data Stream In Google Analytics 4 Read More »
On which page or screen do visitors leave your website? You can find the answer in the exit report in Google Analytics 4. The only problem is that this doesn’t exist. Luckily, you can create it in less than 3 minutes. Highlights What are exits in Google Analytics 4? Exits in GA4 is a metric …
If you’ve landed here, you’re probably just getting started on your Google Analytics 4 journey. So welcome to the team! To get your footing, you’ll need to familiarize yourself with three terms: accounts, properties and data streams. You see, GA4 has a very clear hierarchy made up of these three parts. You’ll want to make …
Google Analytics 4 Hierarchy: Accounts, Properties and Data Streams Read More »
