This is a beginners guide to Google Analytics for bloggers. The goal of the presentation would be to both inspire bloggers to get more involved with their analytics as well as demystify the complexity of getting started. Given the reaction from the crowd and sheer number of tweets from the presentation, I think it went […]
Google Analytics for Bloggers Presentation Read More »
This weekend I had the pleasure of speaking at the DMSS conference in Bali. This was the first year of DMSS, and the conference was an incredible success. To me, the main success metric for a conference is the quality of ideas that you walk away with from the speeches you attend, plus how much knowledge you
Analytics for Every Stage of Business Growth Read More »
I gave two presentations at this years SMX conference in Munich. The first presentation is a version of a talk I have given several times in the past year about digital measurement strategy, and is also the subject of this companion blog post. While I hope to cover all of the slides from this presentation in future
Digital Strategy – Avoiding Ready Fire Aim Marketing Read More »
As someone who has taught Google Analytics certification courses for the past 6 years, I receive questions nearly every day asking what to do about missing keyword data. At first, I said that we should hope that Google would change their mind and start providing Keyword data again. Time went on and wishful thinking turned
Analytics for SEO: Time to Grow Up and Think Like an Executive Read More »
The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products.
Creating a Data Driven Marketing Organization Read More »
Being a long time fan of SEOMoz (now Moz), I was honored to be invited to give a Mozinar and share my knowledge of Google Plus with the passionate Moz community. As the #1 social media traffic source for Jeffalytics, Google Plus has had a major role in putting this site on the map. You
17 Ways Knowing About Google Plus Will Make You a Better Marketer #Mozinar Read More »
