Author name: Logan Mastrianna

Logan Mastrianna is a digital marketer with almost a decade of experience across SEO, Paid Media, and Analytics. He's currently focused on his agency, Digital Tabby, which helps nonprofits maximize their Google Ad Grant.

GA4 Network & Service Providers – Get Your Data Back

In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made it easy to filter out bot and internal traffic. It also helped you identify visitors from certain companies. But, let’s not cry over spilled milk. Can you get this data back in Google Analytics 4? And […]

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How to Filter Multiple IP Addresses in Google Analytics

If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating wildly about the traffic your site is generating. But then, an uneasy feeling starts creeping in. You think: “How much of this traffic is internal, from my own business?” This is a classic scenario that happens

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UNIQUE VISITORS IN GOOGLE ANALYTICS 4 – THE COMPLETE GUIDE

Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics?  In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions about your marketing campaigns. To make it more cozy, let’s meet at a cafe…

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