Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than […]
Google Analytics 101 Presentation: Getting Started with Google Analytics Read More »
At Jeffalytics we are always trying to keep up with trends, try new things, and share our experiences with our readers. Here’s how we picked a new theme
Jeffalytics Gets a New Look Read More »
I was recently asked an excellent question from a client/friend about tag management that I thought was worthy of an answer on this blog. The basic question is as follows: Why would I go with Google Tag Manager when there are so many other premium tools available? The premium solutions have dedicated support and more
Paid Tag Management Solution or Google Tag Manager? Read More »
I know what you are thinking – not another post about keywords being (not provided) in Google Analytics. Been there, done that. Or have you? Could it be that you don’t really understand what you are arguing? Inspired by a conversation with a dear friend of mine, the Content Scientist, I have come to the
Why Do You Care So Much About (not provided)? Read More »
I have spent the past few weekends migrating the first site I ever created on the WordPress platform to a new web host. The site is Bodyguard Careers and had plateaued in traffic earlier this year, before Google’s Penguin update. This site has gone through a lot since Hucky Austin and I founded it in
WordPress in 2005 vs. WordPress in 2013 Read More »
When making marketing predictions for 2013, you have two options: make genuine predictions or use sarcasm & humor to predict the future. I chose the latter
65 (Mostly Sarcastic) Marketing and Technology Predictions [2013] Read More »
