Author name: David Vanhee

Google created an exam to get officially certified for Google Analytics 4. Although that’s good news, it also raises the question about the value of the certificate. Especially since organizations had to learn the hard way that not all UA certified “experts” are equally competent… Is the GA4 certificate worth anything? (video) Jeff Sauer has […]

Tracking downloads of files on your website is much easier in Google Analytics 4 than it was in Universal Analytics. And although files are important building blocks of your site and marketing, it’s not so obvious to find the data in GA4. But that will change when you read further on… Key takeaways What is

Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run… Key takeaways How to downgrade Google Analytics 4 to Universal Analytics? If you want to

Google Analytics 4 doesn’t have site speed reports, unlike Universal Analytics. Since speed is a ranking signal in Google, the missing data feels like a step backwards. Every millisecond counts, so let’s hurry and find out how to get your speed metrics back… Quick reminder why site speed metrics matter When a web page is

Switching from Universal Analytics to Google Analytics 4 is tough. The data-model and interface of the new Google Analytics version have changed drastically. Our 10 step plan guides your organization towards a smooth migration and a futureproof data-driven success story. If you have already migrated from UA to GA4, you can use our plan as

The advertising workspace takes a prominent space in the Google Analytics 4 menu. That’s not a coincidence. GA4 is free, but built with the money you pour into Google Ads. Of course, you want to know how your paid campaigns are performing. So let’s dive in… These topics show you how to turn your spent