Author name: David Vanhee

Custom events in Google Analytics are a powerful way to track what is important for your business. In reality, you can use 1 of the 3 other types of GA4 events. Sounds confusing? Read on because in this article, I will explain when and how to integrate custom events in your measurement strategy. Key takeaways […]

The 24-48 hour delay for data to show up in Google Analytics is due to the time to process the collected data. However, there are also some workarounds to access your data faster… How often is Universal Analytics data updated? It takes 24-48 hours for UA to process your data. This means that your reports

Learning Google Analytics is difficult. Although it’s the most popular web analytics tool, many users lack the knowledge to get to the bottom of their data. The new version is even harder to master. Ironically, that makes it even more interesting to start your GA study journey today… Key takeaways Everybody who is active or

ATTRIBUTION MODEL How do you want to attribute conversions in your account? You can finally set an account-wide attribution model in GA4! Which channels, ads, clicks etc. lead visitors who convert to your website? The answer depends on the attribution model. In GA4, you can choose between 6 different options. Understanding the differences is important

Annotations are missing in Google Analytics 4. Although this may change, your only option now is to use a 3rd party solution to put your data in a broader context… Key takeaways Watch The Video: Would you rather watch than read? Learn what to do about missing annotations on our YouTube channel: What are Google

We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about starting with GA4 and smoothly migrating from Universal analytics. If you want to take a shortcut, these insights will for sure come in handy… Golden tip before even starting with GA4 Before you do anything with