Author name: David Vanhee

David Vanhee is a T-shaped digital marketer with +15 years hands-on experience. When not in writing mode, he’s exploring tools, digging in data or having the zoomies with his cat.

Why is Google ending Universal Analytics?

The announcement of Google to sunset Universal Analytics in 2023 caused an earthquake in the digital marketing landscape. Emotions are not a good basis for an objective opinion, so let’s find out if the changes in the most popular web analytics tool will do your organization or business any good. The official reasons Universal Analytics […]

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Organic search traffic in Google Analytics 4 – The Complete Guide

Do you know how many people visited your website after doing a search? GA4 makes it easy to find all your answers about so-called organic search traffic. In this practical guide, you can find all questions and answers that will save you time with your SEO and content marketing analysis. If you’d rather watch than

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