Author name: David Vanhee

Data in Google Analytics 4 from visits of your employees or colleagues can lead to crappy conclusions and disastrous decisions. Luckily, you can filter internal traffic with two steps. Well, actually 23, but that sounds less exciting. On the other hand, it is bloody risky for at least 7 reasons. Still here? Let’s dive in… […]

Learning Google Analytics is a smart investment for your career or business. But how do you go from zero to data superhero? This list of resources will help you compose your ideal learning path, regardless of whether you are a GA4 beginner, intermediate or expert user. Table of contents What is your current GA4 level? 

You can access Google Analytics with any email address, provided it is linked to a Google Account. That doesn’t need to be a Gmail account. You, or your clients, can also use a Google professional email. Or another one. Let’s untangle this chaos so you can (finally) unlock the power of web analytics. Key takeaways

If you don’t see real-time data in Google Analytics 4, something is obviously not right. We listed the 5 most common causes (and solutions) to get your RT data back in… almost no time. Key takeaways Before you troubleshoot: UA real-time data is unreliable If real-time data is important for your daily job or organization,

Google Analytics location data is important to analyze the performance of your organic and paid campaigns. As for all data-driven decisions, you need to understand first how reliable this information is. Join me on the quest to find out if GA knows where Waldo is? How is location determined in Google Analytics? Google Analytics determines

The Realtime report contains the most intuitive section of GA4. Although the real-time data is limited, the report can be valuable for developers and agile marketers. It is also an easy argument to convince your boss or clients to switch to the newest Google Analytics version. Is Google Analytics 4 real time? GA4 is not