Author name: David Vanhee

On which page or screen do visitors leave your website? You can find the answer in the exit report in Google Analytics 4. The only problem is that this doesn’t exist. Luckily, you can create it in less than 3 minutes. Highlights What are exits in Google Analytics 4? Exits in GA4 is a metric […]

If you’ve landed here, you’re probably just getting started on your Google Analytics 4 journey. So welcome to the team! To get your footing, you’ll need to familiarize yourself with three terms: accounts, properties and data streams. You see, GA4 has a very clear hierarchy made up of these three parts. You’ll want to make

Blogging and sharing your passion with the world is fun. And that is a problem because you are not the only blogger in the world. If you want to stand out from the digital crowd, you need to understand where your traffic is coming from and what your visitors are doing. In this article, you

How many times do people click on an email address on your website? Alas, Google Analytics 4 doesn’t track this automatically. But with the help of Google Tag Manager, you can better understand how your audience prefers to get in touch with you.  Key Takeaways How do you even hyperlink an email address? Hyperlinks with

Do you blindly rely on the default landing page report of Google Analytics 4? Then it’s time to take action. More than 50% of the valuable data can be hidden. To reveal the hidden gems, you need to create a landing page exploration report and replace the default Landing Page dimension with another one.  TLDR;

Google Analytics 4 is filled with reports and data you will never look at. On the other hand, there are for sure metrics that are missing. Custom reports in GA4 can solve those two annoyances and make web analytics 100% useful to your business. Let’s learn how to cut out the clutter and focus on