Author name: David Vanhee

SEARCH CONSOLE LINKING View your search data inside GA4 Connecting Google Search Console to Google Analytics 4 is easy. It’s also a smart move from a data collection point of view. The 2 search console reports in GA give you valuable insights on the performance of your website in Google. Ready to roll up your […]

Google Search Console and Google Analytics 4 are both free tools that measure the performance of your website. GSC shows you how your website is doing in Google. GA4, on the other hand, contains data about how visitors behave on your website. Similarities and differences. Let the apple orange comparison begin… This article will give

Scroll depth in Google Analytics 4 shows you how far your visitors scrolled on a web page. It’s rather easy to set up scroll depth tracking, with or without Google Tag Manager. Once the data flows in, you can turn it into actionable plans to improve the user experience on your site and make your

The user lifetime report in Google Analytics 4 offers exciting new possibilities to learn more about how visitors have been behaving and will behave on your website or app since they first arrived. Let’s unlock your past and future in this new exploration… In this article, you will learn how to set up and interpret

You need to add tracking code to your site for Google Analytics 4 to work. Google gives simple instructions on where to add it. But as in the past, this confuses even experts… Where to place the GA4 tracking code? You need to place the tracking code for Google Analytics 4 right after the HTML