As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability […]
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After spending the past two decades as a digital marketing analyst, there have become two certainties that I can count on when it comes to delivering reporting presentations to clients and internal stakeholders: Each report takes way longer than you think it will take to complete – leading to late nights and high-stress levels Every
Monthly Report Presentation Template for Digital Marketing [Free PPT Download] Read More »
Understanding How Profit Margins Affect Business Decisions When you graduate from college with a tangible, in demand skill and no formal business training you are starting off in the middle. In my case, I started a business at 24 with the understanding that I could make websites and people would pay me for them. Not
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I started this post earlier in the week and went in a slightly different direction by publishing a post entitled Writing is Everything For Your Career. While I’m proud of that post, I also wanted to continue with my tradition of publishing detailed statistics on my most trafficked posts, insights on what made these posts
What Drove Traffic in 2013 and How I’m Going About 2014 Read More »
What a year. In late 2012 I launched two blogs (Jeffalytics for Marketing and Jeffsetter for Travel) and started to contribute my thoughts on a semi-regular basis. 2013 saw both blogs “blow up” to the point that they were surpassing my original expectations and receiving over 10,000 unique visitors in most months. In that respect,
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There are few things more permanent in the digital world than email. It’s tangible in your inbox, takes effort to delete, and can be passed along to others easier than any other medium of communication. Yet as marketers we often forget about email when it comes to establishing a connection with our intended audience. When
Email Newsletters Are Not Dead… Sign Up For Mine Today! Read More »
