Intro to shopping ads

Discover how you can reach more customers and increase your sales using Google Shopping Ads  

  • Follow a step-by-step process to get your products in front of ready-to-buy customers across all of Google's major platforms 
  • Optimize your Product Listing Ads to stand out from the crowd and win clicks
  • Structure your Shopping campaigns to get the max value out of your ad spend
  • Get access to insider tips and techniques during two bonus training sessions with Shopping Ads Expert “PPC Kirk” Williams

Data Driven U's new intro to Google Shopping Ads is just what I was looking for to help ramp up my eCommerce campaigns. This course is brief and to the point on how to get started with this Ad format, and how to use it with your existing Google Ad knowledge. Extremely useful!

Jonathan Taylor

Data Driven has trained digital marketers in over 1,000 organizations, including:

In this course we'll cover...

The Shopping Ads Opportunity

Position your business to take advantage of the fastest-growing ad format in pay-per-click media

Master the Product Listing Feed

Discover the simple (yet overlooked) product feed fine-tuning that can increase your ad quality and attract more clicks

Optimize Your Shopping Campaigns

Position your campaigns to get the most out of your ad spend and rank higher for your best search traffic

Insider Tips and Techniques

Two Bonus Training sessions with leading Shopping Ads Expert "PPC Kirk" Williams

3 Modules | 8 Lessons |  2 Bonus Training Sessions | 3 Hours of Content

Section 1

Intro to Shopping Ads 

  • Introducing Shopping Ads
  • What are Shopping Ads
  • Shopping Ads vs. Text Ads

Section 2

Mastering the Product Listing Feed

  • Setting up Google Merchant Center
  • Creating a Product Feed
  • Feed Optimization

Section 3

Setting up Shopping Campaigns

  • Creating a Shopping campaign
  • Structuring your Shopping campaigns

Section 4

Shopping Ads Techniques with "PPC Kirk" Williams

  • Live Training Session #1 + Recording (Apr 2020)
  • Live Training Session #2 + Recording (May 2020)

Who Is This Course For?

  • PPC beginners who learn how to get prime product placement using Google search advertising 
  • Advertising managers who have limited experience with product listing ads
  • Small Business Owners and DIYers who want to learn how to use Shopping ads to increase sales
  • Executives and C-Suite managers who need to know how their PPC service and marketing team are using their budget 
  • Lead Gen PPCers who want to expand their knowledge and service offerings

Who Shouldn't Take this Course?

  • Experienced search advertisers who have mastered the fundamentals of Shopping ads 
  • Businesses that don't use eCommerce to generate sales


The fast-track to getting your products in front of ready-to-buy customers on all of Google's major platforms

I've been waiting for this course my whole life!! Well at least since Google Shopping existed :)


OWNER OF Buzzz Communication

About The Instructor

Kirk Williams

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for 4 years in a row, has written articles for many industry publications (including Moz, PPC Hero, Search Engine Land, and Bing), and is a frequent guest on digital marketing podcasts and webinars.

Kirk is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).


The quick-start guide to search advertising for eCommerce

Discover how to increase your product visibility and sales using Google Shopping Ads

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