Need to simplify Web Analytics? We can help!


Discover how to turn your website data into more traffic, conversions, and sales

(And... get your Google Analytics Certification in the process)

Google Analytics doesn't have to be overwhelming. In this 30-day program we'll show you step-by-step how to use Google Analytics to track, measure, and improve your marketing campaigns. See first why our 7,613 members love this program!

Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers and business owners how to track and measure their website marketing.

We'll start with the basics, and by the end of this course, you'll understand how to use Google Analytics to improve your marketing results.

Data Driven has trained employees from 10,000+ organizations, including brands like:

unlock the power of Google Analytics and make an immediate impact on your marketing ROI  

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification

Uncover The Answers To Your Biggest Marketing Questions

People hear the term “analytics” and they immediately picture fancy charts and complex tracking scripts.

But it doesn't have to be so complicated.

The tools we use to gather website data are simply mechanisms for answering questions that are critical to effective marketing…

Questions like:

“Who are our customers and how can we serve them better?”

“Why do people visit our website and how can I find more people like them?”

“Which of our advertising campaigns, emails, or content attract the most views, conversions or sales?”

“What type of visitors do each of our marketing campaigns bring to our website? 

“What’s the ROI of my marketing efforts? And which type of website content should invest in?

“How do I attract my ideal customer to my website and present them with an offer they can’t refuse?”

Campaign Report

In this training program, you’ll discover how to use Google Analytics to find answers to these questions

And, as you build your skills, you'll become a master at pinpointing the information which will allow you to create targeted marketing campaigns.

Ultimately, you’ll become a pro at tracking the data that’s critical to your marketing success. And you’ll understand how to use that data to deliver better results for your business or clients.

Who Is This Course For

  • Brand new Google Analytics users who have never tracked website data before
  • Business owners and entrepreneurs who want take control of their website marketing and results
  • Experienced marketers who want to unlock the full potential of Google Analytics
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days

join 7,613 members using our Training process to Master Google Analytics 

I loved everything about this course! The way it is set up is terrific because you always know where you are. It was well planned and laid out in a way that made it easy to learn and also interesting. I learned so much from Jeff and his teaching manner is terrific. I've taken lots of courses over the years, but have to say this is one of the very best! If you're considering do it, you won't regret it!

Rena McDaniel

Very thorough course. I was already Certified when I took the course, but these is so much more to get from Jeff’s videos and insights. And his availability on the Forums is a real benefit. Google Analytics is always moving, it is good to have access to Jeff in near real-time for specific discussions.

Eric Bouchet

My search is over, now I'm certified! I can’t believe I’m almost done with my Jeffalytics training! If I would have known about Jeff’s course earlier, I would have done this a long time ago. I did so many internet searches on how to prep for the Google Analytics exam; I tried just viewing Google’s GA Academy videos, but something was missing. Then I stumbled upon Jeff’s website.

Wow! What a difference it has made in my understanding of the tool! Jeff does a great job walking you through all of the moving parts in the beginner level course(s) and then takes a deeper dive in the intermediate phase. With every step you feel more and more empowered. His insight and tips along the way let you know he knows his stuff and wants to make sure you are prepared — not just for the exam, but for the real world applications using GA.

I especially appreciate his class on analysis of the information vs reporting. I’ve been an analyst for almost 10 years in the off-line world. It’s one thing to spit out a report (really anyone can do it), but being able to add value in the form of meaningful insight is something completely different and sorely needed. I look forward to finishing up my training with Jeff and taking the GA test.

Jennifer Cooper

Rock Solid Investment - I'm very pleased with my purchase. The class starts slow, picks up speed, and then finishes with a bang... leaving you primed to take Google's "official" test if you'd like. Jeff's a natural teacher. He begins each lesson telling you what's ahead and then helpfully summarizes the lesson at the end. He's also prompt w answers in the lesson forum.

Michael Devaney

Excellent course! Jeff's Google Analytics course is quite simply the best way to fast-track your understanding of how GA can help you analyse your website's performance. There is no waffle or time wasted, the progression from beginner to advanced happens without you even noticing. And then at the end, you realise "wow, I can do this!" So much more to this course than just preparation for the Certification exam. Thanks Jeff.

Clare Groom

About your instructor

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I was one of the first people to beta test Google Analytics in 2005, and have maintained a love for the product ever since.

As a Google Analytics Certified Partner, I helped manage thousands of Google Analytics accounts and provide insights to organizations of all sizes.

This course takes all that I have learned teaching Google Analytics for 5+ years in the classroom to thousands of students. Our sophisticated system allows students to become analytics wizards in 30 days. One of my personal ambitions has always been to share my knowledge and passion for online marketing with anyone who will listen.

Jeff has been featured on:

What You Can Expect From Google Analytics Mastery

A step-by-step guide to implementing the right website tracking plan for your business or clients

Checklists and frameworks to help track and measure your marketing results

An over the shoulder perspective of how to set up and use Google Analytics

A system for making sense of your data and acting on the information your collect

Here's What You're Going To Discover Inside...

A guide to setting up Google Analytics for your business needs

The thing that no one tells you about Google Analytics is that you have to adapt this tool to the needs of your business. In this 30-day program, you’ll learn how to adjust Google Analytics to track and report on the data that’s critical to your marketing objectives, so that you don’t waste time endlessly searching for answers.

Simplify the complex (without watering down your skills)

Google Analytics is installed on almost every business website in existence. But as awesome as this tool is, it can be downright intimidating at the same time. We’re going to cut through all the confusion and overwhelm when it comes to making sense of data. I’ll translate the technical aspects of web analytics into plain-English so that you go from a novice to advanced rapidly.

roadmap for working in Google Analytics 

You’ll gain a complete understanding of the capabilities of Google Analytics so that you know how to use this tool to advance your marketing agenda. And you’ll develop web analytics skills that will have you leading marketing strategy meetings, instead of lagging behind.

A framework for collecting more valuable data

Step-by-step, you’ll move way beyond the basics, and start using features like conversion tracking, custom reports, and advanced segments. By the time you've finished this course, you’ll know exactly how to use Google Analytics to answer your most pressing marketing questions

Valuable certifications that improve your marketing credentials

While you’re mastering real hands-on skills you can apply to your marketing campaigns, I’ll also prepare you to earn your Google Analytics Certification. This certification is your starting point if you want to become a recognized Google Partner. 

Discover how 7,613 members Rapidly advance their digital marketing skills 

This has helped train our team at HP - Excellent video class! The class is based on application of Google Analytics to solve business problems in addition to a comprehensive review of the software functionality. We needed an online resource that would show latest interface changes and their implications for more experienced users and also be comprehensive enough for many of international colleagues who are new to basic analytics concepts and scattered around the world.

Vanessa Bright

Going beyond a demo for Google. Only actionable information! - Whether you’re just getting started or you’ve been advertising for years, training from Jeff Sauer will undoubtedly open your eyes to the full power of online advertising. Jeff provides straightforward information, taking you from knowing the “what” to knowing the “why” and the “how”. This is actionable information that can be applied to your account immediately – in most cases, during class itself.

Daniel Bassett

All you need to completely understand Google Analytics - I signed up for the beginner, intermediate, and advanced GA classes. I’m already fairly familiar with GA, but I wanted to cover my bases and get ready for the GA certification exam. Having just completed the “Beginner” class, I have to say it’s excellent. Jeff explains things really well. He has been teaching GA for years, and his knowledge really shines through. What I have really liked is his walkthrough of the different reports and aspects of GA, and particularly his emphasis on the truly important reports – and his pointing out the less-important parts. Even though I knew much of the beginner class material, I learned quite a few little tricks I hadn’t known before. It was well worth my time. Highly recommended.

Fred Pike

I have gotten more from my analytics in the last month than I have in the previous 8 years of using them - I have been doing analytics for many years, but Jeff’s descriptions of how segments, saved searches and conversion goals could help actually make my analytics useful was amazing. I have gotten more from my analytics in the last month than I have in the previous 8 years of using them.

Tara Jacobsen

Answers all the questions you have about Google Analytics - 
I totally agree with Fred. I also knew much of the class but still managed to pick up a few tips and tricks. I am very much looking forward to the rest of the classes and to learn the in-depth, practical knowledge Jeff frames every lesson with. Jeff is a great teacher; he addresses all the questions your mind wanders to throughout each lesson allowing you to focus on the task at hand rather than trying to piece together everything at once. The best part is that any question will be addressed in an upcoming video or you have a community to ask your question to in context of the video and other lessons. Highly recommended to learn about what GA can offer and to dip your toes in.

Carla Wright

Complex subjects made easy - Love all of Jeffs courses. He’s good at explaining things and you need someone like that for a complex subject such as analytics. Would highly recommend it.

hin lai

Google Analytics Mastery Course Outline

The Data Driven Google Analytics Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.

Here's a look at what we'll cover in this unique training program:

Section 1

Beginner Google Analytics

  • Web Analytics Technology
  • Web Analytics Glossary
  • Setting Expectations with Google Analytics
  • Google Analytics Fundamentals
  • What can you do with Google Analytics?
  • Your Google Analytics Account
  • Navigating the Google Analytics Interface
  • Learning from the Audience Reports
  • Getting Comfortable with Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • The Admin Section of Google Analytics

Section 2

Intermediate Google Analytics

  • Analytics vs. Reporting
  • Getting Clean Data
  • Advanced Segments
  • Understanding Your Users
  • Google Ads and Campaign Reports
  • SEO Reports
  • Social Media Reports
  • Content Engagement
  • Tracking Conversions Through Goals and Ecommerce
  • Sharing Google Analytics with Your Organization

Section 3

Advanced Google Analytics

  • Device vs User Centered Analytics
  • How Data Collection Works
  • Google Analytics Tracking Code
  • Account Administration
  • Custom Dimensions and Metrics
  • Advanced Content Measurement
  • Advanced Conversion Reports
  • Getting Your Data Into Google Analytics
  • Extracting Data
  • Passing the Google Analytics Certification Exam

Section 4

Advanced Reporting Techniques

  • Google Analytics SEO Dashboard
  • Google Analytics SEO Dashboard in Google Data Studio
  • Custom Reports for E-commerce
  • How to Create Custom Reports Using the Google Analytics API
  • Competitive Analysis and Budgeting

Section 5

Google Analytics Consulting

  • How to get started as a Web Analytics Consultant
  • How to Become a Google Analytics Freelancer

Section 6

Google Tag Manager Tutorial

  • Do You Need Tag Management?
  • How GTM Works
  • Tag Migration
  • The Value Proposition of GTM
  • Four Beginner GTM Mistakes to Avoid

Section 7

GDPR And Google Analytics

  • How to Prepare Your Google Analytics Account for GDPR
  • Data Retention Settings and Advanced Segments
  • Do You Need Cookie Consent?
  • IP Addresses and Personal Data in GA
  • Google Analytics Spring Cleaning
  • Cookie Consent Banners
  • What is the role of IP tracking in Google Analytics?

Bonus 1


After you complete our core program, take a deep dive into more advanced tracking and measurement techniques.

The advanced training module is worth and additional $299... BUT, you get it for FREE when you join the Google Analytics Mastery Course.

Advanced Google Analytics Techniques:

  • How do Sessions Affect your Website's Data?
  • How to Setup Google Analytics Offline Tracking
  • How to Create a Custom Channel Grouping in Google Analytics
  • How To Measure Your Content Using Page Value - Not Bounce Rate!
  • Conversion Tracking and Retroactive Goals
  • How Do You Choose Goal Values?
  • How to Track File Downloads
  • Everything you need to know about Google Analytics permissions
  • How to Identify and Remove Bot Traffic
  • How To Set Up Cross Device Tracking
  • How to Set Up Cross-Domain Tracking

Bonus 2


Get our Web Analytics Competitive Intelligence Guide, Analytics Freelancer Revenue Model, and Library of Google Analytics Checklists

When you join the the Data Driven Google Analytics Course, you also get access to our library of proprietary checklists and models, including these resources:

  • Competitive Marketing Intelligence Model
  • Campaign Tracking Checklist
  • Complete Google Analytics Set Up Checklist
  • Analytics Freelancer Revenue Forecast Model
  • Website Tagging Checklist
  • Content Grouping Checklist

You can use these bonus materials to simplify implementing your website tracking and measurement plan.

The Data Driven Google Ads Library of Resources is valued at $299, but YOU get these resources for Free with your membership.

Bonus 3

Data Tools Discounts

Get massive discounts on premium digital marketing tools.

Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.

VALUE: $1809

Bonus 4


Join our private Members-Only Facebook group. Inside our Private Facebook Group you can:

  • Network with other marketers and business owners
  • Share ideas and learn new techniques from experienced industry professionals
  • Stay up to date with the latest buzz in data-driven marketing

Membership in the Data Driven Marketing Professionals Facebook group is available to YOU as a Free Bonus.

Our 60 Day Limited Refund Policy

Join today, we are here to support your continued learning. If within 60 days of purchase, you've watched all the Google Analytics Mastery Course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then and we'll happily work with you to get you the training you need or refund your Google Analytics Mastery Course purchase. See our complete refund policy.

Our 60 Day Limited Refund Policy

Join today, we are here to support your continued learning. If within 60 days of purchase, you've watched all the Google Analytics Mastery Course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then and we'll happily work with you to get you the training you need or refund your Google Analytics Mastery Course purchase. See our complete refund policy.

Here's What You Get By Enrolling Today

Google Analytics Mastery Course contains everything you need to Master Google Analytics, become Google Certified... and start using your website data to get more traffic, conversions and sales!

We’ve also thrown in some additional bonuses for those who sign up TODAY.

Become A Certified Google Analytics professional In 30 Days!

harness the power of Google Analytics

  • Google Analytics Mastery Training Program ($499 Value)
  • Advanced Google Analytics-In-Action Training Modules ($299 Value)
  • Google Analytics Resources and Guides ($299 Value)
  • Data Tools Discounts ($1,809 Value)
  • Private Data Driven FB Group ($100 Value)

Total Value: $3,006

(That's only $1.37 per day)

Answers To Your Most Common Questions About Google Analytics Mastery From Data Driven

Can I complete Google Analytics Mastery at my own pace?

Is Google Analytics Mastery up to date?

Who is Data Driven Google Analytics Mastery for?

What type of results can I expect to get from this program?

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