For digital marketers who need to gain both strategic and tactical skills in implementing analytics for their organization.

Unlock the Power of Google Analytics 4 and Make an Immediate Impact on Your Marketing ROI

Start mastering Google Analytics while future-proofing your marketing data that powers your revenue-generation engine.

Gain deep insights into your customers to increase conversions, predictably
Simplify metrics and tracking to lower ad costs and reduce wasted time
Become a strategic thought leader for your marketing team in a time of change
Earn a tax-deductible professional certificate to get employer reimbursement and boost your credibility as a Google Analytics 4 expert

Subject to our Refund Policy

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A Google Analytics 4 Certification Course

🏢Trusted by over 10,000 unique organizations to train their teams

Data Driven has trained marketers, analysts, managers, and executives from the following organizations:

Uncover The Answers to Your Biggest Marketing Questions With Insights From Your Analytics Reports

No more running down time-wasting rabbit holes, and start getting customer insights that help you connect with your audience the right way!

Save time with automated reports

Automate your reporting so all insights are always in plain sight.

Eliminate hours per week tinkering with your report configuration and rest assured that your data quality is optimal.

Get insights that lead to revenue

Decipher advanced tracking techniques and learn how to deploy proper data collection strategies.

Act on the resulting insights to uncover new revenue-generation opportunities.

Carve your expertise corner

Own a set of skills that will become increasingly in demand as digital marketing advances.

Get paid handsomely for the skills you learn in this course.

The tools we use to gather website marketing data are simply around to help answer questions that are critical to making your marketing more effective:

“Who are our customers and how can we serve them better?”
“Why do purchasers visit our website and how can I find more people like them?”
“Which of our advertising campaigns, emails, or content attract the most views, conversions, or sales?”
“What type of visitors do each of our marketing campaigns bring to our website?”
“What’s the ROI of my marketing efforts? And which type of website content should invest in?”
“How do I attract my ideal customer to my website and present them with an offer they can’t refuse?”

Join 1,217 Members Who Mastered Marketing Analytics Using GA4 and Went On to Help Other Businesses With Their Expertise

Carolina Gerosa

Thank you for the incredible course you have given us. Now I feel much more confident and knowledgeable enough to lead my team through the GA4 challenges. Thank you very much for everything!

Cindy Pruitt

I loved how thorough the course was, and it great to be able to get questions answered right as they came up. I feel so much more confident and excited about implementing the GA4 after this course. If not for this course, I would be still putting off getting it implemented for my SEO and PPC clients.

Marco Kramer

I very much enjoyed the course, the way Jeff teaches, and the online teaching environment with the video and the NOTES! Very valuable to match up with my own notes! And I like the mini quizzes. Much better than one big quiz.

What You Can Expect From the Google Analytics 4 Certificate Program

You’ll learn how to leverage Google Analytics 4 and level up your marketing with actionable insights, no matter where your skill level is today

Chris freeman

As a certified member of CTA Cohort, I would recommend this live course to anyone looking to hone their skill with GA4. I took the official Google certification today and passed with flying colors based on what I learned over these 8 sessions. It requires work and focus, but absolutely worth it!

Create a proven framework for measuring your marketing campaigns so you are in control of the results

Cleanly install GA4 with ease and preserve your old assets and analytics data at the same time

Set up enhanced measurement and create audiences and make it look like the old GA3 you used to love

Create custom reporting with conversion events so you can see exactly what’s happening in your funnels


Google Analytics 4 Strategy Course

The fool-proof way to plan and build your strategy for measuring your marketing campaigns without getting lost in the weeds!

Taught by Jeff Sauer

Strategic Overview

Introduction – What Is Google Analytics 4: Learn why Google created this new platform and how you can become one of the early adopters who will gain a competitive advantage in the years to come.
Why Is GA4 Important: Get clarity on where GA4 falls into your organizational data strategy and why it’s a vital part of your stack.
Why Is GA4 a Huge Opportunity: Discover the things you MUST do if you want a solid GA4 setup that gives you gasp useful reports!
How Do We Approach Analytics With a Fresh Start: A surprising way to choose, track, and measure your marketing KPIs. This is so easy, you’ll wish you had known about this months ago!
How SMALL Data Explains Most Website Questions: Learn how to build a one-page strategy for yourself. No more mucking about for weeks with nothing to show for it!
Presenting GA4 to Your Organization: Make the business case for GA4 in your organization and get buy-in from your stakeholders with our PPT Deck Template (while knowing the implementation costs).
How to Get GA4 On Your Site the Easy Way: Avoid the biggest mistakes marketers make when setting up GA4, and how to avoid those costly pitfalls that can come back to bite you later.
Working With GA4 Experts: Know what GA4 services you need before you find and vet GA4 experts, so you get the right people at the right costs (only if you need to).


Marketing KPI Strategy One-Pager Worksheet: Identify the right KPIs to grow by filling in our 1-pager strategy cheatsheet, so you don’t have to start from scratch.
GA4 Auto Migration Cleanup SOP: Use our 37-page SOP to undo the mess Google's auto migration left in your Google Analytics 4 property (so you can set it up the right way)
Business Strategy PPT Deck Template: Just plug in your numbers, so you don’t have to spend a week’s worth of all-nighters putting together a deck for your stakeholders.

Google Analytics 4 Mastery

Take control of your tracking and add immediate value to your marketing results, and earn a Master badge when you complete this part!

Taught by Jeff Sauer

Module 1

A Strategic Fresh Start With GA4: Learn Why Getting Started in Google Analytics 4 With a Blank Slate Is a Good Thing

Get comfortable finding your way around Google Analytics 4 and make it your second nature
Use our ACES Measurement Strategy Framework to come up with your analytics strategy in minutes
See our best practices on how to setup your your GA4 accounts, so you don’t make common mistakes that sabotage your results
Learn how to add tracking to your website so you can see what’s happening real-time within GA4

Module 2

Understanding and Customizing Your GA4 Experience: So You Can Know Enough GA4 to Be a Dangerous Marketer

Watch how we customize our GA4 reports, so you don’t have to spend days tinkering with them
Learn the terminology around Events, Sessions, and Engagement, so you’ll know how to interpret your analytics and uncover new insights
Discover the new data Enhanced Measurement gives you, saving you the time and effort in setting up these parameters yourself
Plan your Conversion Events so you’ll know if your campaigns are working as intended

Module 3

Events, Parameters, Custom Dimensions, and Exploration Reports: Discover Our Secrets to Getting Deeper Insights About Your Audiences

Harness the power of Events and Dimensions in GA4 so you won’t miss Universal Analytics at all
Build dynamic Data Explorations retroactively, so you don’t have to know all the steps you want to track before you start
Discover Free-Form Reports to view any data, so you don’t need to mess about in Excel anymore
Use custom Funnel Explorations to track ANY steps you want in ANY funnel (one of the most powerful upgrades over Universal Analytics!)

Module 4

Advertising, Conversions, Ecommerce Tracking, and Data Quality:
Get complete 360-degree visibility into your funnels, advertising campaigns, and Ecommerce

Integrate GA4 with Google Ads so you can track your conversions accurately in your search and display ad campaigns
Instantly see how much your revenue your Ecommerce store is earning with the Monetization Report
Learn the right way to filter your internal traffic and get clean data, so you get clean reports with accurate insights that you can act on

david carpenter

Thrilled to be a part of your inaugural class, Jeff. You have a terrific teaching style. I heartily endorse you for others considering further training and certification around GA4.

madison sawka

This is amazing. Thank you for providing unreal value in this course!



Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I was one of the first people to beta test Google Analytics in 2005, and have maintained a love for the product ever since.

As a Google Analytics Certified Partner, I helped manage thousands of Google Analytics accounts and provide insights to organizations of all sizes. I am also a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 50,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

“My mission is to make learning digital marketing easy and fun for you!”

Jeff has been featured on:

To help your implementation journey, we are excited to share several BONUS trainings and resources that will help you jump over your Analytics learning curve…


Google Analytics 4 Expert Course

Get hands-on and take a deep dive into Analysis with Google Analytics 4, and earn an Expert badge when you complete this part!

Years of Experience From 9+ Experts Condensed Into Efficient Expert Training

GA4 Migration Deep Dive

Fred Pike and Martin Suttill

Discover how to migrate to google analytics 4 the right way and customize the interface to perfectly match your needs

Watch how we walkthrough our migration checks and debugging
Discover the little-known interface tricks most marketers have yet to discover (you will LOVE GA4 when you learn these!)
Connect to BigQuery so you can store any amount of data for pennies on the dollar, and create reports without hitting API limits
Get an “insider” view on the future of GA4 from Krista Seiden, a former Google employee

GA4 Ecommerce Deep Dive

Charles Farina

Learn how to increase sales for your online store while putting insights on autopilot

Accurately attribute success to the right channels, so you can increase sales without increasing ad spend
Eliminate guesswork by developing a strategy for eCommerce data collection and reporting
Future-proof your store by utilizing the mobile-first version of Google Analytics to its fullest
Implement techniques that work for every major eCommerce platform, even if you plan on switching in the future!

Google Analytics 4 for SEO

Jeff Sauer

Discover how to track your SEO strategies in Google Analytics by integrating Search Console and configuring traffic and conversion reports

GA4 Audiences: Why You Should Love Them

Jill Quick

Audiences is a little-known and under-used feature of GA4, but you’ll be amazed at how powerful this is once you start using them!

Shopify’s Native GA4 Integration

Anna Slyter

A game-changer for any Ecommerce business using GA4! Learn how to install it and start tracking Ecommerce events so your reports finally mean something.

Analytics Canvas UA Backup Solution

Ameet Wadhwani and James Standen

Preserve your historical analytics data, put it in cloud storage, and take ownership of your assets before Google deletes all Universal Analytics data.

GA4 SMART Cutover Framework

Kyle Akerman

Use Kyle’s SMART framework to plan ahead which metrics you will need to track, so you can ensure your transition to GA4 goes smoothly without any hassle.

GA4 Explorations: 5 Reports You Should Build For Every Account

Anna Slyter

Learn how to use GA4 explorations to create the 5 most useful reports that impress your colleagues (and keep your clients around for the long haul!)

Value $2,499


Earn a Analysis With Google Analytics 4 Certificate by Completing the Strategy, Mastery, and Expert Parts of This Course

Once you get all badges in the Analytics dimension – the Strategist, Master, and Expert – you’ll get awarded a Google Analytics 4 Certificate that you can showcase on your profile and to your colleagues.

Value $499

Susy Simc-Geissinger

Just completed a four-week live training course on GA4 analytics, which was beyond reproach. Taking this course has given me confidence in installing, as well as creating an action plan to get the best Google data. Quite frankly, I have a better understanding of Google Analytics as a whole. Thank you!!

Chris freeman

As a certified member of CTA Cohort, I would recommend this live course to anyone looking to hone their skill with GA4. I took the official Google certification today and passed with flying colors based on what I learned over these 8 sessions. It requires work and focus, but absolutely worth it!

Our 60-Day Limited Guarantee

Join today, we are here to support your continued learning. If within 60 days of purchase, you've completed all the course videos and can document your progress, we'll happily work with you to get you the training you need or refund your purchase. See our complete refund policy.

Upgrade your order to a Data Driven Insiders membership AND you’ll get on-demand support from vetted marketing and analytics experts

In addition to ordering the Google Analytics 4 Certificate Program, you also have the opportunity to join the Data Driven community where you can ask questions, get implementation support, and network with marketing peers.

By joining the Data Driven community, you will become a data-driven expert marketer armed with time-saving processes, repeatable profit-generating systems, and continued expert guidance.

Get immediate access to these resources through your Data Driven Insiders membership:

Five world-class data-driven marketing certificate programs delivered by expert instructors actively working in their fields. Take these programs, earn badges along the way, and cement your status as a top 5% digital marketer!
Live “Brain Gainz” workshops and Office Hours sessions with experts actively solving the same problems that you face. Ask questions and get immediate answers on any implementation that you happen to be working on at the moment.
Unlimited support through the Data Driven Insiders private community, where you can participate in lively discussions with peers from over 40 countries around the world. This is a safe place to ask all your questions!
Time-saving cheat codes that indispensable data-driven marketers cannot live without. This includes workbooks, templates, cheat sheets, calculators, briefs, planners, and playbooks for all 5 dimensions: Analytics, Traffic (paid ads), Tracking, Conversions, and Business Intelligence. Never spend another minute reinventing the wheel again!

Analysis with Google Analytics 4 Program

Choose the option that’s right for you:

Analysis with Google Analytics 4 Certificate Program


One-Time Payment

Analysis with Google Analytics 4 STRATEGY on-demand course taught by Jeff Sauer ($499 Value)
Analysis with Google Analytics 4 MASTERY on-demand course taught by Jeff Sauer ($999 Value)
BONUS #1: Analysis with Google Analytics 4 EXPERT course taught by 9+ analytics experts ($2,499 Value)
BONUS #2: Analysis with GA4 Certificate after completing the Strategy, Mastery, and Expert courses ($499 Value)

Total Value: $6,495


GA4 Certificate Program
+ data driven insiders


Monthly Payment

Everything in the Analysis with GA4 Certificate Program, PLUS:
🎓Four additional Certificate Programs that cement your status as a top 5% digital marketer ($4,995 Value)
🧠Live “Brain Gainz” sessions + Office Hours with experts for continued learning of cutting-edge topics and where answers are always within reach ($4,995 Value)
👨‍💻Unlimited support from our Slack community experts channel ($2,997 Value)
‍💼Resource Library full of cheat codes, dashboards, and calculators saving you countless of hours of pain and frustration ($4,997 Value)
BONUS #1: GA4 Toolbox SOPs Pro Edition ($999 Value)
BONUS #2: Special discounts on marketing software ($2,999 Value)

Total Value: $21,981


I purchased the “GA4 CYA Blueprint Course” and took the training over a period of 4 weeks. The classes were extremely helpful in understanding “Google Analytics 4” and how all businesses will benefit with a professional certified expert in this everchanging field. The course was extremely interactive between Jeff Sauer and the students including the extra time Jeff put in to help the students with relevant issues in their business needs. I highly recommend this method of training, understanding, and obtaining GA4 certification. Overall the training gave me ideas for further putting my career choice in this GA4 direction.

Frequently Asked Questions About Analysis With Google Analytics 4 Certificate Program


Digital Mantis, Inc is not affiliated with Google or its employees. Google is a registered trademark of Google LLC. Digital Mantis, Inc. is not a partner, affiliate, or licensee of Google LLC., nor is it in any other way formally associated with Google LLC or its parent company Alphabet, Inc. Additionally, this site is NOT endorsed by Google in any way.

We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day limited guarantee on the products we sell, so if you change your mind about purchasing our products and you haven’t downloaded them, feel free to ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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