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Protect Your Assets When Migrating to Google Analytics 4

Learn how to use the new Google Analytics 4 to your advantage with our GA4 “Cover Your Assets” Blueprint course for busy marketers.

Our GA4 Blueprint program and certification can help you:

  • Rapidly advance your GA4 skills to the top 1% of users on the new platform
  • Leverage your expertise to become more valuable to your company or clients
  • Convince your organization to unleash the power of GA4 for marketing and measurement
  • Learn new ways of doing analytics that will be in high demand for the next decade

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Only 40 spots are available. Act now to secure your spot!


Thanks again for the awesome course. The best part for me now is what once was a very overwhelming interface and concept, is now familiar and not intimidating at all. I may not know everything, but I'm a million times more comfortable in Google Analytics and can confidently roll out a new install on a client's site. That, in and of itself, has been worth it for me. Thank you for all your time in putting this together!


I have to say that your careful review and use of what seems to be a very complex system that is not designed for easy ingestion was a huge help. You shared and touched on all of the pieces that I needed during the training. I loved being able to see how easy it is to adjust the look and feel of elements within the system.

This felt quite complete as you worked through some normal and odd issues within GA4. I’ve spent a lot of time within UA but was quite new to GA4. This class provided more insight into the system than I was expecting. I was able to leave the training sessions and go implement changes within my clients accounts. I loved it and want to thank you once again for all of this.


Thank you some much Jeff for a great course. Looking forward to taking Google's GA4 certification, now that I have the knowledge.


Thanks Jeff for yet another great course. I found the live format to be a great addition to the mastery course.

Marketers and entrepreneurs are in crisis today

Consumers have changed their behaviors seemingly overnight.

Paid advertising has gotten harder and more expensive. Content has gotten saturated. Attribution doesn’t seem to work well anymore.

In what feels like a kick in the gut, Google recently announced that Universal Analytics will be gone after July 1, 2023 – and with it years' worth of web analytics data.

Anyone who relies on web analytics will be flying blind come July 2023.

Unless we start using Google Analytics 4, which will completely replace Universal Analytics.

Therein lies the rub… Google Analytics 4 is a completely different system that is unlike anything we have come to love within Universal Analytics.

Many who tried using GA4 complained that it is confusing, takes too much time to learn, and doesn’t visualize data well.

Not only that, but Google also dropped the ball with support documentation.

You know the irritating feeling when you go to a Google Support page only to find vague and unhelpful instructions, leaving you to figure it out all by yourself?

It’s crazy that they’re forcing us to switch, and yet provide little or no help to do exactly that.

And yet, what if I told you that:

Moving to Google Analytics 4 is the single most lucrative opportunity of our time?

Especially for those who understand how to leverage it for their businesses and clients.

Suppose you master GA4… and get a Certificate to show for it. What if you knew how to easily:

  • Win better and higher-paying clients (without having to hustle)
  • Sell more and at higher prices (without chasing lukewarm leads)
  • Persuade hesitant stakeholders to proceed with GA4 migrations
  • Get more freedom by working smarter, not harder

And here’s the most important part:

GA4 is new. If you get in on the ground floor, you’ll become one of the earliest experts in the system. A system that will be around for the rest of the decade.

People and businesses will be clamoring for your ability to work your magic with GA4.

Your fellow entrepreneurs and marketers will be envious and in awe of how you suddenly fired up your revenue engine on all cylinders while others sputter.

Now, with our new course, you have a clear path to get there.

The Busy Marketer’s 4-Week GA4 CYA Blueprint Course (with a Certificate of Completion)

We’re offering you a “Cover Your Assets” Blueprint course for busy marketers, where you get live GA4 coaching for 4 weeks.

You will receive the equivalent of an expert sitting by your side, showing you the little-known (but highly useful) ins and outs of GA4.

We will show you:

  • How to install GA4 with parallel attacking and enhanced measurement (and make it look like the old GA3 you used to love)
  • How to cleanly install GA4 with ease (and preserve your old assets and analytics data at the same time)
  • How to create custom reporting with event-driven activities showing exactly what’s happening in your funnels
  • How to test, debug, and review your GA4 data with conversions and eCommerce tracking

This isn’t one of those fluffy BS “guru” courses. Upon completion, you will be empowered with new strategic approaches involving GA4 that you’ve never imagined before.

You will have plenty of chances to ask questions and get complete answers live from the experts.

Note: This is for serious students only. We expect no less than 100% commitment and participation from all of our students.

Here’s what you’ll get in our 4-Week GA4 CYA Blueprint Course

We’ll do 2 weekly calls for 4 weeks for a total of 8 sessions.

Each session will have a 90-minute live GA4 tutorial plus a 30-minute Q&A.

Here’s a preview of the course schedule:


A Strategic Approach to GA4 (how to get a fresh start)

Tuesday, November 8 
1:00 - 2:30 PM EST
+ 30-minute Q&A


Installing and Enhanced Measurement

Thursday, November 10
1:00 - 2:30 PM EST
+ 30-minute Q&A


Making GA4 look like GA3 & Admin Settings for you

Tuesday, November 15
1:00 - 2:30 PM EST
+ 30-minute Q&A


Breaking in GA4 to

fit your needs

Thursday, November 17 
1:00 - 2:30 PM EST
+ 30-minute Q&A


Events, events, more events

Tuesday, November 29

1:00 - 2:30 PM EST
+ 30-minute Q&A


Data Exploration Reports

Thursday, December 1
1:00 - 2:30 PM EST
+ 30-minute Q&A


Conversion and

Ecommerce Tracking

Tuesday, December 6
1:00 - 2:30 PM EST
+ 30-minute Q&A


Testing and reviewing

your data quality

Thursday, December 8 
1:00 - 2:30 PM EST
+ 30-minute Q&A

And here’s the sweet thing:

You will also get a GA4 Blueprint Certificate of Completion (with a certification badge) when you finish the program. You can use it to:

  • Get reimbursed by your employer
  • Deduct your taxes if you have your own business
  • Secure future employment opportunities
  • Leverage your expertise to get more clients
  • Enjoy your newfound bragging rights!

About The Instructors

Jeff Sauer

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I was one of the first people to beta test Google Analytics in 2005, and have maintained a love for the product ever since.

As a Google Analytics Certified Partner, I helped manage thousands of Google Analytics accounts and provide insights to organizations of all sizes. I am also a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 50,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

"My mission is to make learning digital marketing easy and fun for you!"

fred pike

Hi, I’m Fred Pike. I’m a Managing Director at Northwoods, a software development agency in Milwaukee, WI, and am also the GA/GTM Practice Lead there. I’m a self-proclaimed GA and GTM freak and an active practitioner in both, working every day with client implementations, debugging, and everything in between.

I’m involved in the GA community as a 1) DataDrivenU Community Expert, 2) MeasureSchool Community Expert, and 3) Moderator of the GA4 Facebook Group.

I like to teach and have taught courses at the CXL Institute, and often give presentations at SuperWeek, MeasureSummit, MeasureCamp, SEDC, Marketing Profs, and others.

When I’m not walking my dog Xuxa or working on GA/GTM stuff, I like to play guitar or bass in the pit for a musical, or mandolin in the Milwaukee Mandolin Orchestra, of which I’m president.

Guaranteed Spot If You Book Now

We are opening only 40 additional spots for this cohort, and we expect them to go quickly.

If you act now, you are guaranteed a spot.

Ready to join the course?

GA4 CYA Blueprint



One-time payment

  • 8 live training opportunities led by Jeff Sauer (90 minutes per session) - ($2,500 value)
  • 8 live Q&A opportunities to have your GA4 questions answered by Jeff directly ($800 value)
  • Certificate of completion for participating in all 8 GA4 CYA sessions ($100 value)
  • Bonus 1: GA4 CYA Community forum with lifetime access ($500 value)
  • Bonus 2: Lifetime access to session recordings and discussions ($499 value)
  • Bonus 3: Preferred access to future sessions of GA4 CYA sessions ($200 value)
  • Bonus 4: Downloadable access to all documents, containers, processes, and techniques we develop in the class ($500 value)

Total value: $5,099

Includes lifetime access to

course recordings & community

Don’t just take my word for it.

Here’s what others had to say about our first Cohort of the GA4 CYA program:


I would just like to say thanks to everyone in Cohort 1 for being part of such a great group!


I was in cohort 1 and that format works really well....


I mean, we’ll all be forced to “make the jump” eventually anyways - so at least we’re getting used to it now.

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