DATA DRIVEN U: SKILLS+
WHERE SHARP MARKETERS BECOME
GAIN NEW SKILLS THAT PAY THE BILLS
THE MARKETING WORLD IS CHANGING EVERY DAY. THIS IS YOUR CHANCE TO STAY AHEAD OF THE GAME AND PROSPER
From GA4 to AI to big data to ever-evolving ad tech platforms, we help you build indispensable skills and data-driven thinking to ignite growth for businesses you serve (and transform the future of your marketing career)
ChatGPT has nothing on what Data Driven Skills+ members are capable of achieving!
♥️ WHAT OUR MEMBERS ARE SAYING ABOUT OUR PROGRAMS
WELCOME TO THE RACE FOR RELEVANCE
79% of marketers we surveyed in 2023 say things are changing so fast it’s hard to keep up with new developments.
Google Analytics 4. Privacy. Tracking. Attribution.
And the biggest disruptor of all…
Not just ChatGPT… but also MidJourney, Descript, and hundreds more.
We’re in the midst of an AI “explosion” that will change how people consume content and make buying decisions.
Our roles are changing.
Are you prepared?
Look. I’m not here to use scare tactics and say that AI is coming to replace you. The truth is, we don’t know that yet.
But I believe your future success as a marketer, whether it’s for your career or for your own business, will depend on how you adapt:
Your answers to these questions will shape your ability to move the needle… for your clients, for your company, and for your career.
You won't find what you're looking for in a one-dimensional marketing playbook.
Are you still using that one-dimensional playbook from 5 years ago?
Do yourself a favor… and toss it in the trash.
I want to show you how to become a five-dimensional marketer.
You with me?
Great! You’ve just taken the first step to pulling ahead of the pack in the race for relevance…
👋 MEET THE MULTI-DIMENSIONAL MARKETER
(AKA: You, Inside Data Driven U)
On one hand, modern marketers feel like they’re always playing catch-up… and get frustrated by constant platform changes.
And they never have the time to actually learn new tools and tactics.
So they’re always second-guessing themselves…
Constantly worrying about whether their approach is based on what’s working TODAY instead of last week, last month, or last year.
Wondering if there’s a better way.
On the other hand…
The multi-dimensional marketer is steady. Measured. Knows exactly where to focus in order to drive results.
They have a breadth of understanding of how trends, tactics, and strategies come together to build a powerful business case for a marketing campaign.
Multi-dimensional marketers excel at things most struggle with:
Now I’m not saying that a multi-dimensional marketer is a master at everything.
They seek community support when they need a balanced perspective or a second opinion on strategy.
Our goal is to help you become a well-rounded and indispensable marketer underpinned by these 5 dimensions…
Then you can focus on stability, on what’s most important (for your business), and on making an impact.
FOUNDER OF SPARKTORO
The courses are incredible, but more than that, the community, events, perks, and ongoing releases elevate it from a nice-to-have to a must-have. Become a member, and you’ll see!
FIVE DIMENSIONS OF DATA-DRIVEN MARKETING
Want to upskill on all dimensions, or just one or two? We’ve got it all!
Drive targeted traffic to your website through effective marketing channels using up-to-date strategies. Optimize campaigns to attract and engage the right audiences.
Improve conversion rates through a dazzling user experience, optimized landing pages, and persuasive messaging. Turn more visitors into customers and boost average order values.
Implement accurate tagging to capture crucial data on all customer journey touchpoints. Reliable data collection is vital to gaining deeper insights into user behavior and campaign performance.
Use analytics to uncover emerging new trends, identify market-gap opportunities, and make smart business decisions quickly and with agility. Keep refining your campaigns for better results.
Create comprehensive, easy-to-understand reports to visualize your marketing data. Communicate insights effectively, track progress, and guide strategic decision-making.
When you upskill in all five dimensions, you’ll know how to:
All without constantly second-guessing yourself every step of the way.
DDU SKILLS+ AT A GLANCE: WHAT'S INSIDE
A perfect mix of live workshops, self-paced courses, A supportive community, and time-saving resources!
We learn these skills through UP-TO-DATE CONTENT delivered through live Brain Gainz sessions, on-demand Data Driven Skills Mastery Courses, and an interactive community with both peers and experts.
LIVE Brain Gainz Sessions
Add gainz to your brainz on digital marketing each MONTH
In the best learning hour of your month, you will learn from hand-picked experts in ads, tagging, SEO, conversions, analytics, privacy, and much more.
A marketer without Brain Gainz is like a chef without a knife.
Data Driven Marketing Skills Courses
Accelerate marketing skill learning in record time
Double the value you bring to every campaign and client project (without all the trial and error it normally takes to get there).
Just like an MBA in data-driven marketing (without the boring lectures and crushing student loan debt).
Data Driven Community
You don’t need yet another echo chamber
Be where DDU-trained marketers and entrepreneurs congregate. Connect with other “5D” marketers and participate in unfiltered conversations that you can’t have anywhere else (even LinkedIn).
Learn from experts who share what goes on behind the scenes.
30+ Time-Saving Cheat Codes for Savvy Marketers
How indispensable marketers develop their secret sauce!
Cut through the noise and save yourself thousands of hours a year. Just pick from our massive library of Cheat Codes – calculators, dashboards, templates, you name it.
Never reinvent the wheel again.
JOIN US TO BUILD NEW DIGITAL MARKETING SKILLS AND CREATE CAMPAIGNS WITH CONFIDENCE
WATCH OUR BRAIN GAINZ SESSIONS AND EXPERT WORKSHOPS FROM OUR DASHBOARD
“The best learning hour of the week”
Stay up to date with our live trainings with industry experts, and watch the entire library of recordings of Brain Gainz sessions and Expert Workshops!
GOOGLE ADS CALCULATOR DEMO
With Jeff Sauer
See how we use a calculator to project ads costs and ROI
With Martin Suttill
Get our secrets on how to optimize your campaigns better
ECOMMERCE DATA LAYER FOR GTAG
With Fred Pike
Learn how to track ecommerce events using tags
SHOPIFY GA4 NATIVE INTEGRATION
With Anna Slyter
What you need to know when integrating Shopify with GA4
BIGQUERY & LOOKER STUDIO COST ESTIMATES
With Fred Pike
Costs you need to be aware of when using BigQuery with Looker Studio
…and dozens more!
Swap the endless scroll for just a few clicks:
Want to find the best way to drive conversions for your clients, or make reporting a cinch?
We've organized everything under each of the 5 dimensions, so it's easier than ever for you to build the skills you need without the fluff!
Like Netflix, but better! (because you won’t have to spend 20 minutes deciding what to watch)
TAKE OUR ON-DEMAND SELF-PACED SKILLS COURSES THAT TURN YOU INTO A SHARP “5D” MARKETER
We’ve filtered out the noise so you don’t have to
Our skills courses help you become a savvy and indispensable multi-dimensional marketer.
Each course has digestible video modules that you can consume in your own time.
GOOGLE ANALYTICS 4
SKILLS MASTERY COURSE
Recently updated in 2023!
Master GA4 quickly while future-proofing analytics data that powers your marketing engine
SKILLS MASTERY COURSE
Recently updated in 2023!
Get the BEST modernized advertising techniques that work TODAY
Everything you need to bring GA4 into your company in 2 hours or less
Decide what metrics and KPIs need to go into your reports and set up your data sources
Unlock a whole new world of marketing insights using the fundamentals of Tag Manager
Build a proven Facebook Ads strategy even with stronger privacy controls
Crack the code with Google Ads even as the platform changes weekly
DATA DRIVEN PRIVATE SLACK COMMUNITY
Lively discussions that match your needs and a safe place to ask questions
Join our Slack Community channels for networking, including a dedicated experts channel for unlimited support (even for the most complex situations).
We have the highest quality and most up-to-date content that you simply cannot find in blog articles or YouTube videos!
TIME-SAVING CHEAT CODES FOR SHARP MARKETERS
Never spend another minute reinventing the wheel again!
Here’s a sneak peak of what you’ll get inside our treasure trove of time-saving cheat codes that make data-driven marketers indispensable.
Ecommerce KPI Workbook
Use this roadmap to implement effective Ecommerce reporting
Google Analytics 4 Periodic Table
Use our visual display to navigate all the powerful features in GA4
Google Ads Automation
Improve your Google Ads account performance with automation
Content Marketing Brief
Develop content creation instructions for your team to follow.
Marketing Asset Design Brief
Design marketing assets to “stop the scroll” and attract potential buyers
Content Marketing Power Planner
Deliver your content marketing simply and effectively without burning out
Funnel Simulation Calculator
Use this simulation to build a funnel that helps you reach your revenue targets
Target Customer Empathy Map
Understand your ideal customer so you can attract them with your targeted copy
Facebook Ads Playbook
Start winning in Facebook Ads with our proven and timeless strategies
Plus at least 30 more of goodies like these… and we’re constantly adding new ones every month!
Get exclusive bonuses that save you dozens of headaches, hundreds of hours, and thousands of dollars each year.
All included in your DDU Skills+ membership!
9 “Deep Dive” Mini-Courses to Power-Up Your Skills
Browse our set of 9 bite-sized mini-courses that “dive deep” into specific topics, so you can pick which challenge you want to solve TODAY.
Watch these “over the expert’s shoulder” Deep Dives on these topics
Ad Creative Deep Dive with Trevor Dobrygoski
No more wasted time trying this or that tool. Get all you need to jumpstart a campaign
GA4 Migration Deep Dive with Fred Pike & Martin Suttill
Discover how to migrate to GA4 the right way and customize it to match your needs
Looker Studio Deep Dive with Ahmad Kanani
Use this time-saving system to create meaningful reports and get the insights you need
Server Side GTM Deep Dive with Simo Ahava
Recover lost data while taking a privacy-first, cookie-less approach. Make privacy a strength!
Google Ads Automation Deep Dive with Shaun Bond
Skip the unnecessary trial and error and get to the meat of what really works in Google Ads
GA Ecommerce Deep Dive with Charles Farina
Learn how to increase sales for your online store while putting insights on autopilot
GA4 for SEO Deep Dive
Create a one-click command center in GA4 to track the effectiveness of your SEO strategies
Starting From Zero
Turn your side hustle to a booked-solid freelance business in just 8 steps with our plan!
FB Ads On A Budget
Learn how to build a long-lasting FB ad campaign that delivers customers on autopilot
Google Analytics 4 SOP Toolbox
Get our arsenal of 80+ SOPs and 11 dashboards to set up GA4 20x faster than you can do on your own! No coding needed.
GREAT FOR BUSY DIYERS
You’ll love the GA4 DIY Process Toolbox if you are hyper executors who like to DIY using existing processes and systems. Especially if you are solopreneurs who don’t have time to sift through Google’s documentation.
HELPS MARKETING TEAMS SCALE
Your team can use the GA4 Toolbox with repeatable processes and dashboard reports to create an analytics system, allowing your company to scale with more efficient use of marketing dollars.
QUALITY DATA, QUALITY INSIGHTS
Learn how to filter and enhance your data collection and feed your reports with the best quality data possible. As a result, you get actionable insights that will always lead you in the right direction.
Discounts on All DDU “CYA” Certification Programs
Take advantage of your member passes to our Data Driven U CYA certification programs as they become available.
Discounts to Essential Marketing Tools
Get eye-popping discounts to leading marketing software platforms to power your revenue-generation engine!
All in all, you’ll get $22,986 worth of our courses, community, and resources along with all these bonuses…
At the price we’re offering you TODAY, you can be a member for 5, 10, or even 20 years and STILL come out ahead than if you bought all of those things separately!
If this isn’t a “no brainer”, I don’t know what it is.
HEAR MORE FROM OUR MEMBERS AFTER USING OUR COURSES, WORKSHOPS, AND RESOURCES
“5 minutes, and the client is happy”
Very big thank you for the team and the SOPs here. I got a client from a client who was going crazy because his GA4 e-commerce tracking numbers were down so much and no longer matched their sales numbers. It took me 5 minutes to find the problem using one of the easy-to-use tools the e-commerce SOP provides. The client is happy. THANK YOU!
“Blown away by how much I learnt in a small amount of time.”
“The SOPs, Workflows, Estimate Calculators, (and more) really provide the foundation for an entire business.”
“You have a terrific teaching style. I heartily endorse you.”
READY TO LEARN SKILLS THAT PAY THE BILLS?
7 DAY TRIAL
Total Value: $22,986
Try this out for 7 days for just $18.
After 7 days, your membership will be $149/month ($50 off forever!)
100% RISK-FREE MEMBER GUARANTEE
Come and enjoy your DDU membership for the next 30 days. If you’re not blown away by the value of this membership, you’re free to cancel.
Email support within 30 days of purchase and we will courteously refund your membership fee. Also, both monthly and annual members are always free to cancel their membership before their next payment.
This is a ZERO-risk opportunity. We don’t deserve your money if our community doesn’t change your life.
“A game-changer… we can hit the ground running before anyone has a chance to catch up.”
At first, I was unsure of what to expect. I was impressed by the level of professionalism, diligence, and carefully considered structure in which the course was mapped out. I found myself pleasantly surprised by the wide knowledge Jeff had, not only in GA4 and the in-depth sales process, but the holistic understanding of other web sectors and how they hang together such as web development, SEO, WPO, and maintaining a humble manner while carefully considering every question or thought from the group.
A partner had asked me to join this program, so we had the same understanding of how to plan out our sales strategy with GA4. Honestly, I did not expect to learn as much as I have, although I had some of the information before, this course opened my thinking, with the information I had already, introduced information I had not even considered, and brought it all together nicely into a well organised efficient set of processes.
I should also mention that comments, questions, and general sharing from other group members sparked innovative thoughts. My biggest takeaway from this course is the understanding of the analytics sales processes and the tools set up.
If I had not taken this course, I would have had to create all these processes myself and then evaluate over time to figure out what changes were needed. Then spend even more time creating all the standard operating procedures to expand, then figure out how to expand. And even then, my process would not have been as good as Jeff / Data Driven team had set everything out.
This course was fun, informative, inspiring, interactive, and brilliantly executed. The amount of time, money, and effort saved from taking this course is a game changer as it means we can hit the ground running before anyone has a chance to catch up. The SOPs and the tools alone are worth the money.
This program was amazing. I hemmed and hawed about registering but one day on a free webinar, Jeff shared valuable information and I figured that if he shared this much for free, imagine what you'd get in the course? I was right! On day 1 I shockingly had no regrets – anytime I've spent this kind of money (usually on business coaching) I am filled with regret. I finished this course and have zero regrets about the money spent!
I can now better sell GA4 and better explain why pricing is so high – there is a great deal of work to be done. All of the skills learned in the class apply to any service I sell as well – added benefit. Without this course, I'd be 3 months behind where I am now.
First just wanted to say thank you for all the great training. I still have lots to go through but Jeff’s approach, style and demeanor are truly awesome.
Also… a couple of the recent emails (especially the one about making time for your business and treating yourself as a client) was a very healthy and necessary reminder and the absolutely perfect time for me. Thanks for that as well.
Its pretty awesome knowing that I am backed by someone (and a team) that has been through all the steps I am now going through as a small 2 person shop that is at 100% capacity.
The agency course is incredibly well-composed. I can’t believe how much I’m doing instinctively that you’re teaching. It’s fantastic to have some formal docs around the specific offerings with breakdowns linked to SOPs. Basically, you’re a wonderful teacher.
Thank you for that great session today! I am really learning a lot and I mean the way of thinking about doing business. I appreciate your agency insights!
I mean: I had a lot of trainings for sales and processes and automation. But never from an agency owner's perspective. That is so much worth! I promise that I will have a look at your other agency trainings. Maybe I come back with questions, which could help me most. I also would like to have a 7-million revenue agency.
MEET THE DATA DRIVEN U TEAM
This isn’t just a place to learn how to be a better marketer. It is also a place to make lifelong friends and professional connections that create new opportunities for career growth or business development.
Let us make the first move by introducing our team members:
Founder and CEO,
Data Driven U
Jeff Sauer has been working in digital marketing and web analytics since 2005, when he became one of the first people to beta test Google Analytics. He's also an award-winning digital advertiser. He's been recognized as one of the top 25 Most Influential People in PPC advertising several times in the past decade.
As a marketer and web analyst, Jeff has helped businesses of all sizes find insights in their marketing data, which they used to achieve and exceed their annual goals.
These days, Jeff is a full-time educator with his online training programs reaching over 50,000 students and helping them master PPC Marketing, Data Analytics, and Agency Business Development.
“My mission is to make learning digital marketing easy and fun for you!”
Director of Marketing
Freelance content writer turned marketer who likes to help other solopreneurs and agencies monetize their skills and generate revenue. He is also a loving father of a two-year-old girl. When he’s not on the computer, he’s usually out in the garden or doing laps in the swimming pool.
Community Success Manager
DDU alum since 2018, Kaylah has a passion for education, community building, and digital marketing. She has 7+ years of marketing experience working both as a freelancer and at an agency. When she's not at her desk you can find her out in the wild on a hiking trail.
NO MARKETER LEFT BEHIND
Our mission is to keep every member up to date with emerging trends, newest tactics, and the strategies are working in these uncharted waters. We want to help you find ONE opportunity that could be worth thousands of dollars… to your career, to your revenue, or to your profits.
We do this by meeting all your needs through different teaching styles and content delivery methods: live workshops, on-demand courses, Slack group chats, SOPs, cheat codes, and a dedicated channel where you can ask questions to experts.
Okay, so who is this for?
👉 If you’re a solo practitioner (freelancer, consultant, or solopreneur):
We will help you gain the RIGHT marketing skills to pull yourself out of the feast-and-famine trap most solo practitioners fall into. We’ll show you how to do more (and better) marketing in less time… without burning yourself out.
👉 If you’re an agency owner:
We give you SOPs and cheat codes to help you build a team who can deliver high-level services at a standard beyond your wildest imagination… so you can remove yourself from the delivery and focus on growing your business.
👉 If you work in-house:
We show you the latest industry trends, tactics, and tools so you can choose the right ones for your marketing strategy. We’ll be your “filter” and only show you the best quality content that helps you stay ahead of the game.
👉 If you’re a business owner looking for an edge:
We save you from wasting money on “paper gurus” who don’t know squat about marketing. You’re busy and you cannot afford to waste time and money. Our community and resource library is built for people like you.
🤔 FREQUENTLY ASKED QUESTIONS
Got more questions? Email us at email@example.com.
YOUR FUTURE LOOKS BRIGHT INSIDE DATA DRIVEN U
Always trying to catch up on everything like you’re on an an endless hamster wheel
Avoiding new and emerging technologies because you don’t have time to learn them
Frustrated with sifting through generic fluff to find up-to-date information gems
Not having anyone to ask questions and get specific answers on your challenges
Imposter syndrome holding you back from fulfilling your true potential
Stay steady, measured, and confident in a sea of change… while knowing how to pick your battles
Use new tools to your advantage instead of competing against them in the future
Immediate access to any and every resource you will ever need to succeed with digital marketing
Have a direct line to hand-picked experts who are always happy to answer your questions
Embracing your imposter syndrome, taming it, and using it as motivation fuel
DDU Skills+ is where you will:
If you are on the fence… I strongly recommend you swing the leg over to the correct side and save yourself time, money, and effort. Less time guessing is less time stressing.
Become multi-dimensional (and indispensable) in 2023
7 DAY TRIAL
Total Value: $22,986
Try this out for 7 days for just $19.
After 7 days, your membership will be $149/month (25% off forever!)
Digital Mantis, Inc is not affiliated with Google or its employees. Google is a registered trademark of Google LLC. Digital Mantis, Inc. is not a partner, affiliate, or licensee of Google LLC., nor is it in any other way formally associated with Google LLC or its parent company Alphabet, Inc. Additionally, this site is NOT endorsed by Google in any way.
We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day limited guarantee on the products we sell, so if you change your mind about purchasing our products and you haven’t downloaded them, feel free to ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.