Add Highly Profitable Google Ads Services To Your Business While Beating Google at Its Own Game
Build the right offer and delivery process that helps your clients win with Google Ads (even if you don’t currently offer these services to clients)
Live workshop series starts January 18, 2024
Learn how to provide profitable Google Ads services to clients, even if you’ve never offered them before
Increase your margins by leveraging Service Stacking™, automation, and our simple yet effective pricing system
Plug our systems, processes, and sales materials into your business so you can implement profitable services immediately
Receive bonus training to teach your team the most effective way to deliver Google Ads services, freeing up your time even more
Here’s what students have said about my Google Ads training courses:
Darren Eiswirth
What I spend on Google Ads vs what I spent on your course and the money I have SAVED has paid for itself 10 times over!
Lucy Banta
Easy to Digest Format – Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Ads campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!
Jim Armstrong
I'm deep into your Google Ads course. I've got to say, it's excellent. I've learned a lot. But just as important, I see how Google Ads can be mastered and used reliably. I'm actually inspired. Great job!
Before you offer Google Ads services to your next client, make sure you understand how the market has changed – for your clients and your business
October 24, 2023.
Remember this date. It’s the latest in a trend of seven consecutive quarters where Google had to announce a decline in revenue from their Display Network.
The war on third-party cookies is hitting Google where it counts, and they are passing the buck on to their struggling customers to try and make up the revenue gap.
How so?
By pushing products like Performance Max onto their unsuspecting customers to obscure results and reduce control, passing “hands-free advertising” off as the next evolution in ads.
It’s not evolutionary or revolutionary. It’s preying on unsuspecting small businesses.
At the same time, smart advertisers are allocating their money elsewhere and just saying no to Google’s weak attempt to hoodwink them into spending more and getting less. That’s why the revenue continues to decline.
Navigating this minefield represents the biggest opportunity for marketing agencies to grow revenue and profits, all with the satisfaction of helping your clients get the results they need to keep their business healthy.
You have a unique opportunity to help struggling advertisers get their results back by providing services they desperately need.
All while making recurring revenue providing ongoing services for years to come as Google introduces more products that make advertising even more challenging for the average business.
Don’t believe me?
Well, if you look at Google’s Q3 2023 financial report, it’s easy to read between the lines.
But let me save you all that trouble. I’ll do it for you…
Google’s parent company, Alphabet, grew revenue by 11% year over year, and a large part of that growth came from ads (and by cutting headcount).
But let’s take a closer look at Google’s financial statements…
You can see that Search Ads drove most of their ads revenue increase… almost $5 billion in Q3 alone!
But YouTube ads barely grew, and the Display Network lost revenue again. The seventh consecutive quarter of revenue decline for the Google Network.
Google saw this coming and announced Performance Max campaigns in late 2021 to stop the bleeding.
In case you didn’t know, Performance Max is a “black box” type of campaign where you can run ads everywhere Google allows them within a single campaign, but you have limited control over where your ads show up.
It’s part of Google’s agenda to “blend” bad performers with the good ones.
While this move is good for Google’s shareholders, it’s NOT good for your clients.
So, how can you create profitable ad campaigns for your clients while beating Google at its own game?
First, we need to understand that we are now moving into an Efficiency Economy as opposed to the Growth Economy we experienced from roughly 2010-2021 when money was “cheap”.
And it will likely stay this way for several years.
Now let me be clear. I am not saying we’re in a recession.
I’m saying that a mindset shift has happened once money got more “expensive.” Case in point, large companies that overinvested in growth between 2010 and 2021 have had to make cuts lately. For a decade, it was Growth, Growth, Growth… at all costs.
Then, when money started to get more expensive in 2022, the math was just not adding up to their bottom line.
This macroeconomic change has forced most companies to shift gears toward efficiency and profit (hence the tech layoffs and Google’s headcount reduction).
This pull-back has had an outsized impact on small businesses, entrepreneurs, creators, and marketing agencies (which make up 99.9% of businesses in the United States).
Here’s the thing, though…
We’ve seen the same movie before.
When the 2008 recession hit, my own company (earning 6 figures at the time) started focusing on only ONE thing: Efficiency.
Not growth at all costs.
Not pivoting or rebranding.
Efficiency.
We stayed focused, ran a tight ship, and delivered value that PROVED itself.
And it worked.
My digital marketing agency grew like crazy between 2008 and 2013, and we exceeded 7 million in revenue.
The main service that fueled this growth? Google Ads services!
Efficiency is how I’ve always operated, and that’s how I teach in my agency-focused programs.
And I want to show you how that is possible, and easily within reach, for you.
Our new Google Ads Agency Blueprint program (delivered live) will show you exactly what you need to know to enter the Efficiency Economy on a stronger footing… while also adjusting for technological advances like AI, machine learning, and PMax.
Read on to see what the program is about!
Here is what three previous Agency Blueprint Alumni have said about our programs:
Introducing Our LIVE Google Ads Agency Blueprint Program
We’re now accepting agencies that are ready to add this highly profitable service to their business!
Google Ads pushes advertisers (i.e. your clients) to spend money on campaign features they don’t need.
If you’ve ever talked with a Google representative about a Search Ad campaign or a Performance Max campaign, you’d know exactly what I mean!
This is the reason why you exist as an agency…
You are the ONLY thing standing between Google’s greed and your client losing money with advertising.
More than ever, businesses need your help serving as a healthy intermediary that keeps your clients profitable while saving them money.
With Google pushing the inefficient Performance Max agenda and businesses entering an efficiency economy, there’s a major disconnect.
That makes it more important than ever for your clients to hire you as a healthy intermediary (whether they realize it or not).
The good news? The methods we teach you in the Google Ads Agency blueprint will be profitable for both your business and your clients. I will show you how to bake profits into every Google Ads project you propose to any client.
Once you get the hang of this, your clients will win… and YOU will win… and you’ll both get to keep a bigger slice of ad profits that Google has selfishly been raking in.
Do you want to give your clients a fighting chance against the current tides of the economy and sweeping changes by Google?
Now is your time. Whether you are an established agency or even if you’re not currently providing Google Ads services, we’ll show you how exactly to add that service in our Google Ads Agency Blueprint program:
Here’s What You Will Get Inside Our Google Ads Agency Blueprint
We’ll have four live 1.5-hour sessions once weekly every Thursday starting on January 18 through February 15. Here’s what you’ll learn in each:
LIVE SESSION #1
Defining the Opportunity and Crafting Your Service
January 18, 2024
1:00 – 2:30 PM ET
What you will learn:
Tools and Resources Included:
🤔 Agency Services Decision Tree
⚒️ Rate Card and Estimate Builder
LIVE SESSION #2
Staffing and Service Delivery
January 25, 2024
1:00 – 2:30 PM ET
What you will learn:
Tools and Resources Included:
📊 Google Ads Master Service Delivery Matrix
LIVE SESSION #3
Developing Your Offers and Marketing for Lead Generation
February 8, 2024
1:00 – 2:30 PM ET
What you will learn:
Tools and Resources Included:
✅ Client Google Ads Training Deck
❓Google Ads Needs Assessment
LIVE SESSION #4
Developing Your Google Ads Sales Process
February 15, 2024
1:00 – 2:30 PM ET
What you will learn:
Tools and Resources Included:
📈 Google Ads Services Sales Deck for 2024
Plus, there’s more!
When you join the Google Ads Agency Blueprint, you’ll also get the following bonuses…
BONUS #1
Google Ads Service Stacking Workshop
Join Us Live on February 28!
Build and critique your service stack for Google Ads that wows your clients and keeps them around longer
February 28, 2024
1:00 – 2:30 PM ET
Discover my trusted framework for stacking services your clients crave and your bank account will love.
This is a LIVE bonus workshop in addition to the four live Google Ads Agency Blueprint sessions. After you book a spot, you will receive a calendar invite to this workshop in addition to the four live Blueprint sessions.
$999 Value
Marco Kramer
Even if you know your services, knowing how to best sell them is the key to becoming more profitable. It's a big part of running an ad agency and something I definitely needed to work on more. Without this course it would have taken me a lot of time to figure everything out. Have a bulletproof tried-and-tested process in place is super valuable.
BONUS #2
Google Ads Certificate Program
Train Your Team to Crack The Code to Generating Eye-Popping Client Results From Google Ads
Update your team’s skills with our Google Ads implementation program, so they can develop profitable ad campaigns for your clients without you being involved in the daily grind.
A coupon for a single license to this program will be available after you enroll in the Google Ads Agency Blueprint, so you or a team member can start learning at any time!
$999 Value
Alejandro Morelli
It's been a super busy Sunday but I love it! I spent all day watching videos and taking the tests and I love all I have learned so far. Google certified!!!
Thank you so much Jeff Sauer, the data driven team and all of you guys in this community!
Peter Hauben
At the time I started the course I was struggling to generate business. Now, a year and a half later, I'm on the slopes every week, my kid is taking ski classes, my wife and daughter are flying to Paris this Spring, I'm taking a trip to Seattle to eat at my favorite restaurant for my birthday… you get the picture. I'm still working, but now it's bringing in good money!
BONUS #3
Google Ads Automation Workshop with The PPC Samurai, Shaun Bond
Discover How to Scale Your Google Ads Success Through Our Advanced Google Ads Automation Workshop
You will learn:
Achieve the same number of conversions with less budget
Generate more conversions with the same budget
Save time spent managing to lower costs and improve focus
This on-demand course will be available immediately upon purchase and can be used at your own pace.
$999 Value
BONUS #4
Agency SOP Kit for Managing Clients and Estimating Project Costs and Timelines
We Created These SOPs So You Don’t Have To
Build a Scope of Work
Lay out a clear scope of work for your clients without raising any potential objections
Estimate Effort for a Service Proposal
Unravel the secret to profitability through better effort estimation (without overextending yourself)
Determine Your Blended Hourly Rate
Achieve the perfect balance between offering value to clients and maintaining a healthy profit margin
Build a Quote for a Proposal
Consistently present proposals that ensure profitability without any unknowns or potential regrets
Price an Individual Service
Ensure that your pricing aligns with both market demand and the effort required from you and your team
Lead a Client Kickoff Call
Conduct a smooth onboarding experience for your client with a well-structured kickoff call
Conduct a Monthly Client Review Meeting
Keep your clients engaged by informing them of recent progress, maintaining a strong working relationship, and offering additional services
Conduct a New Client Intake Questionnaire
Map out your client needs and put the right assets in place, so you can set up the project for success and future engagements
$499 Value
About Your Google Ads Agency Blueprint Instructor
JEFF SAUER
Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the top 25 PPC experts multiple times over the past decade.
I was also the lead salesperson for Google Ads services (and partner) in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.
I managed over $20 million in ad spending for clients before building out a full implementation team.
Since 2015, I’ve launched several successful online training programs helping over 50,000 students master Google Ads, Facebook Ads, Data Analytics, and Agency Business Development.
Our rapid growth was in part due to the way we leveraged Google Ads in a challenging economy, and I want to share that knowledge with you.
Guaranteed Lifetime Access to Program Resources If You Book Now
After booking a spot, attending all sessions, and completing our program, you will have lifetime access to all recordings, resources, checklists, and templates. And they’re all downloadable, too!
Enrollment will close before kickoff on January 18, 2024.
Ready to Generate a Profitable 2024 By Offering Google Ads Services to Your Clients Who Need Help?
Our program kicks off LIVE on January 18, 2024
Choose between the single payment and 3-month payment plan options
Google Ads Agency Blueprint
A Live 4-week Data Driven Agency Blueprint Program
Single Payment
25% off
MSRP: $1,999
$1,499
Total Value: $5,495
3-Month Payment Plan
21% off
MSRP: $699/mo
$549/mo
Total Value: $5,495
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Got Questions About Our Google Ads Agency Blueprint Program?
Here are some questions we’ve gotten, and our answers are below:
Got more questions? Email us at support@datadrivenu.com.
Disclaimers
Digital Mantis, Inc. is not affiliated with Google or its employees. Google is a registered trademark of Google LLC. Digital Mantis, Inc. is not a partner, affiliate, or licensee of Google LLC., nor is it in any other way formally associated with Google LLC or its parent company Alphabet, Inc. Additionally, this site is NOT endorsed by Google in any way.
We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 14-day limited guarantee on the products we sell, so if you change your mind about purchasing our products and you haven’t downloaded them, feel free to ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstances.
