DatA Studio



  • Automate your reporting using Google Data Studio and save hours of time
  • Get plug-and-play Data Studio dashboard templates for SEO, PPC, and more
  • Identify and track KPIs for every stage of your marketing funnel
  •  Consolidate your most important metrics into one Master dashboard

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In my new role, I am spending a lot more time immersed in analytics and reporting for our corporate site across the entire enterprise. I appreciate your Google Data Studio guidance because it keeps me on top of recent Google news, product updates, and feedback from others who are building similar data driven organizations. Cheers!


Data Driven has trained digital marketers in over 1,000 organizations, including:

Here's What You'll Find Inside

Data Studio Mastery...

A process for automating your reporting using Google Data Studio

A Framework for consolidating your KPIs from multiple marketing platforms into one master dashboard

A library of time-saving, ready-made reporting solutions

A strategy for delivering reports that show the value of your skills and highlight your results

9 Modules | 36 Lessons | 11 Exclusive Resources | 8 Hours of Content

Section 1

Why Google Data Studio

  • Why Use Google Data Studio
  • Making Good Looking Reports Easier
  • What you can Build in Google Data Studio

Section 2

Reporting Strategy

  • Strategy First
  • Great Reports Don’t Just Happen!
  • Reporting Checklist
  • Reporting Flowchart

Section 3

Getting Comfortable Inside Google Data Studio

  • Accessing Google Data Studio and Creating a New Account
  • What do you do Inside Google Data Studio?
  • Getting Started with Reports and Template Options
  • Looking at Data Inside Google Data Studio

Section 4

What are Data Sources?

  • What are Data Sources?
  • Overview of Sample Data Sources Provided by Google
  • How to Use GDS with Google Analytics
  • Understanding the Google Analytics API
  • Using Data Studio with Google Sheets

Section 5

Reporting Design Matters

  • Designing and Styling Your Report
  • Interactive Reports - Good or Bad Idea
  • Making Interactive Reports

Section 6

Connecting to Data Sources

  • Connecting to Google Search Console
  • Developing a YouTube Report
  • Campaign Analysis in Google Ads
  • Third Party Connectors and Supermetrics
  • Facebook Ads Dashboard
  • Using Zapier and Google Sheets for Automating Everything Else

Section 7

Creating Reporting Targets

  • Creating Reporting Targets Using Calculated Fields
  • Using Calculated Fields to Create New Metrics
  • Blending Data from Multiple Sources

Section 8

Putting it All Together

  • How Strategy and Resources Work Together
  • Dissecting our Completed Dashboard
  • Putting Everything Together to Deliver a Complete Analysis

Get Lifetime Access to data studio mastery

Turn your marketing data into a clear vision that shows off your skills and your results.

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This training is well worth the price (I have never spent so much on training before!) but I purchased because I had so much confidence in Jeff’s training. After completing Jeff’s Analytics training course, I knew Data Studio Mastery was next on my list. I’ve already leveraged the program and my knowledge to automate tons of reports! This course gave me what I need to go beyond single-channel reporting and build professional reports for my organization!


About The Instructor

Jeff Sauer

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I have been working in web analytics since 2005 when I became one of the first people to beta test Google Analytics.

As a marketer and web analyst, I've helped businesses of all sizes find insights in their marketing data, which they used to achieve and exceed their annual goals. I am also a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. Since 2015, I’ve launched several successful online training programs while helping over 17,000 students master PPC Marketing, Data Analytics, and Agency Business Development.

"My mission is to make learning digital marketing easy and fun for you! "


Your Complete Guide to Automating Your Marketing Reports in

Google Data Studio

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